JAMM Drives Volkswagen “Betta Getta Jetta” Campaign with High-End VFX

LA-based studio JAMM brings its visual effects know-how to help debut the all-new 2019 Volkswagen Jetta with the “Betta Getta Jetta” campaign. Created by Deutsch and produced by ManvsMachine, the series of 12 spots bring the Jetta to life by combining JAMM’s high-end CG design with a colour palette inspired by the Jetta’s available 10-colour ambient lighting system.

“The VW campaign offered up some incredibly fun and intricate challenges. Most notably was the volume of work to complete in a limited amount of time - 12 full-CG spots in just 9 weeks, each one unique with its own personality,” stated VFX Supervisor Andy Boyd.

Collaboration was key to delivering so many spots in such a short span of time. JAMM worked closely with ManvsMachine on every shot. “The team had a very strong creative vision which is crucial in the full 3D world where anything is possible,” explained Boyd.

JAMM employed a variety of techniques for the music-centric campaign, which highlights updated features such as ambient lighting and Beats Audio. The series includes spots titled “Remix,”“Bumper-to-Bumper,”“Turb-Whoa,”“Moods,”“Bass,”“Rings,”“Puzzle,” and “App Magnet,” along with 15-second teasers, all of which have been airing continuously on various broadcast, digital and social channels during the World Cup. The campaign brings JAMM to a total of 14 commercials airing during the World Cup.

For “Remix,” JAMM brought both a 1985 and a 2019 Jetta to life, along with a hybrid mix of the two, adding a cool layer of turntablist VFX, whereas for “Puzzle,” they cut up the car procedurally in Houdini​, which allowed the team to change around the slices as needed.

​The animation team really enjoyed working on “Bass.” For this spot, JAMM brought personality to the car while keeping its movements grounded in reality. Animation supervisor Stew Burris pushed the car’s performance and dialed in the choreography of the dance with ManvsMachine as the Jetta discovers the beat, adding exciting life to the car as it bounces to the bassline and hits the switches on a little three-wheel motion.

With JAMM’s standout talents behind the wheel of the campaign’s visual effects, “Betta Getta Jetta” captures a spot-on reflection of the fun, youthful spirit of one of Volkswagen’s most iconic vehicles, brought to life for the modern age.