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James Corden Brews the Love in New Keurig Campaign from Havas NY

Agency collaborates with Fulwell 73 to produce series of content films for TV, digital and social media

James Corden Brews the Love in New Keurig Campaign from Havas NY

Keurig has today announced that they have teamed up with television and film star James Corden to launch the Keurig brand’s new Brew the Love campaign. Charging their way across America, Keurig and Corden are out to show real-life coffee drinkers why they should ditch their drip for a Keurig coffee maker, challenging them to Brew the Love in a fun and engaging series of TV, digital and social media videos.

The new campaign seeks to convert drip coffee drinkers everywhere to upgrade to Keurig single serve devotees, focusing on the powerful emotions associated with enjoying a personalised cup of great coffee delivered by the innovative Keurig brewing system. Armed with the brand-new Keurig K-Select coffee maker, Corden and Keurig are sounding a wake up call, encouraging Americans everywhere to experience the modern way to enjoy an exceptional cup of coffee.

“Our Keurig brewing system has inspired an amazing fan base of coffee enthusiasts, including the talented James Corden,” said Scott Moffitt, Chief Brand and Beverage Officer at Keurig. “His positive energy and captivating sense of humor is exactly what ‘Brew the Love’ is all about, and we’re excited to have him help us spread the word.”

Each piece of content follows Corden and his Keurig crew as they show surprised coffee drinkers just how easy it is to switch to Keurig and get their perfect cup of high-quality coffee.

“As someone who’s up ‘til all hours of the night for work, I have a real appreciation for great coffee,” said Corden. “So, when Keurig approached me to be a part of their ‘Brew the Love’ campaign, I was all in.”

Corden and his Fulwell 73 Production team co-produce CBS Television Studios “The Late Late Show with James Corden,” and worked closely with Keurig and agency partner Havas New York to collaborate on the video concepts. A true partnership, Fulwell 73 partner and co-founder Gabe Turner directed each piece, including the campaign’s social content with Corden explaining just how easy it is for consumers to brew delicious, robust coffee with the convenience and ease of a Keurig brewer.

“We were thrilled that Keurig was so open to collaboration,” said Ben Winston, co-founder of Fulwell 73 and executive producer of the ‘Late Late Show.’ “We had a blast working with their team and Havas to develop concepts that would showcase the innovation of Keurig with a genuine and entertaining spin.”

Full Credits

Client: Keurig

Campaign: Brew The Love

Agency: Havas New York

Chairman, Chief Creative Officer, North America: Jason Peterson

Creative Director: Tommy Troncoso

Creative Director: Nazly Kasim

Copywriter: Alexis Carr

Jr. Art Director: Keegan Sanford

Head of Content, North America: Dave Evans

Executive Producer: Deepa Joshi

Junior Producer: Caprica Stanley

Director of Business Affairs: Cathy Pitegoff

Senior Business Manager: Deborah Steeg

Senior Talent Specialist: Yvette Aponte

Business Affairs Assistant: Anna Owens

Managing Director: Morgan Seamark

Global Account Director: David Shaw

Account Director: Michelle Garrard

Account Executive: Stella Continanza

Behind the Scenes: Studio 6

Executive Producer: Sabrina Tubio-Cid

Content Creator (BTS + PR Stills): Joseph D’Amelio

Client: Keurig Green Mountain Inc.

Chief Brand and Beverage Officer: Scott Moffitt

Senior Marketing Director, Brand Strategy & Equity: Kelly Stuart

Senior Brand Manager, Keurig: Sarah Murphy

Senior Director, Advertising, Media, & Social: Mindy Hines

Production Co: Fulwell 73

Director: Gabe Turner

Creative Partner: Ben Winston

Executive Producer: Leo Pearlman

Producer: Stuart Bentham

Creative Assistant: Ben Riad

Editorial: Work Editorial 

Editor: Mark Edinoff

Sr Cutting Assistant: Theo Mercado

Assistant Editor: Winter Brihn

Executive Producer: Erica Thompson

Producer: Chris Delarenal

Post Production: Freefolk NYC

Colorist, Head of Color:  Paul Harrison

Flame Artist:  Suzanne Dyer

Executive Producer:  Celia Williams

Music: Butter Music & Sound

CCO: Andrew Sherman

EP: Ian Jeffreys

Composer: Josh Canevari

Producer: Kristin Kuraishi

Audio Post: HoneyMix

Co-Founder/ Mixer: Eric Thompson

Co-Founder/ Executive Producer: Mary Tomasiewicz

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Category: Soft drinks , Tea and coffee

Genre: Comedy