Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative
  • 218

J. Walter Thompson London Shows How Little Things Can Make a Big Difference in Latest HSBC Ad

J. Walter Thompson London, 1 month, 1 week ago

The ad, named "Super Rare", tells the story of a young girl trying to complete her football sticker album.

J. Walter Thompson London Shows How Little Things Can Make a Big Difference in Latest HSBC Ad

J. Walter Thompson London has created a touching, feel-good ad for HSBC celebrating how little things can make a big difference. Demonstrating the small but powerful features of HSBC’s digital current accounts such as Fast Balance and Touch ID. 

Called “super rare” the TVC tells the story of a football obsessed young girl who is desperately trying to find the last sticker in her football sticker collection – the wonderfully haired Zumo. After falling foul of a mean boy, bad luck and extortionate sell-on costs her mum gives her the surprise of her life – making her the envy of the playground.  

The OOH, DOOH and Print uses the highly distinctive and extremely popular #combophotos by Stephen Mcmennamy to deliver the Big Little Things strategy in modern interesting way. 

The 60-second version broke on Sunday 21st with the 30-second cut breaking tonight. 

Russell Ramsey, Executive Creative Director, J. Walter Thompson London, said: “Little things really can make all the difference sometimes – especially if it’s important to someone who’s important to you. This work really emphasises how big an effect doing something little can have.” 

Creative Agency

Creative Director: Chas Bayfield, Dave Jenner

Executive Creative Director: Russell Ramsey

Assistant Producer: Alice Gordon-Clark

Agency Production: Charlotte Jude

Account Management: David Clyde, Patrick Netherton, Sophie Christiansen, Eloise Liddell

Music and Sound

Music Supervision: Jake Buckley

Music Production: Sizzer Amsterdam

Production Company

Production Company: The Sweet Shop

Producer: Ray Leakey

Director: Louis Sutherland

DOP: Florian Hoffmeister

Category: Banking , Finance/insurance

Genre: PR