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It's Raining Octopuses in BBDO New York's Chaotic New Film for GE

BBDO New York , 4 months, 2 weeks ago

Agency launches new spot produced by Biscuit and directed by Christopher Riggert

It's Raining Octopuses in BBDO New York's Chaotic New Film for GE

GE launched the latest advertising in its ongoing efforts to be perceived as a forward-thinking digital industrial company. It follows and builds upon previous messages such as last year’s 'Invention Donkey' and 'Time Upon a Once' in inventive storytelling. 

In the new 60-second online ad, entitled 'Octopuses,' GE creates a message that demonstatres how GE is ready for anything – even if it rains octopuses. That’s right, octopuses.  The comic and chaotic spot shows how the power grid will operate, planes will land on time, and hospitals will continue to operate because GE has the right software and systems to make the world work better.


Advertiser

Senior Director: Brandon Fowler

Animation

Modelling: Lersak Bun

Creative Agency

Account Manager: Marissa Amendolia

Chief Creative Officer: David Lubars, Greg Hahn

Creative Director: Judd Counsell, Anne Lac

Executive Creative Director: Michael Aimette

Planner: Rhys Hillman

Account Director: Anna Mills

Executive Producer: George Sholley

Creative Agency: BBDO New York

Music and Sound

Composer: Robert Miller

Head of Production: Mercedes Allen-Sarria & Rachel Glaub

Music Production: ScreenSound Alliance, Rani Vaz @ BBDO

Producer: Jimena Murray

Sound Design: Brian Emrich at Trinitite Inc.

Sound Mix: Michael Marinelli @ Sonic Union

Offline

Edit Assistant: Abbey Chaus

Edit Company: Work Editorial NY

Editor: Stewart Reeves

Executive Producer: Erica Thompson

Producer: (Sr) Sari Resnick

Post Production / VFX

2D Lead Artists: Ian Holland

Animation: Keith Roberts

CG: Margaret Bright-Ryan, Ivan Guerrero

Colour EP: Rhubie Jovanov

Colourist: Stefan Sonnenfeld @ Company 3

Colour Producer: Van Wagoner

Executive Producer: Stephanie Gilgar, Stuart Robinson

Nuke: Chris Bankoff

Post Production House: Method Studios

Producer: Scott Boyajan, Heather Saunders

VFX Supervisor: (Sr) Benjamin Walsh, Doug Luka

Visual Effects: Dan Bodenstein

Production Company

Director: Christopher Riggert

Executive Producer: Rick Jarjoura

Managing Director: Shawn Lacy

Production Company: Biscuit Filmworks

Category: Electric , Utilities

Genre: Comedy , Visual VFX