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Super Bowl 2016
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It's Hulk vs Ant-Man in Coca-Cola's Marvellous Super Bowl Spot

Wieden+Kennedy Portland, 7 months, 3 weeks ago

Marvel superheroes clash in new spot for Coca-Cola Mini Can directed by Anthony Russo & Joe Russo

It's Hulk vs Ant-Man in Coca-Cola's Marvellous Super Bowl Spot

Last week, Coca-Cola showcased its smallest package on America’s biggest stage. In a 60-second spot titled 'Coke Mini', which debuted during the second quarter of the Big Game, two Marvel superheroes – the larger-than-life Incredible Hulk and the tiny-yet-mighty Ant-Man – clash in a quest for the icy-cold refreshment of a Coca-Cola Mini Can. Ant-Man, voiced by actor Paul Rudd, is caught snatching the last Coca-Cola Mini Can from the fridge in Dr. Bruce Banner’s lab. An angry Dr. Banner turns into the Hulk and pursues Ant-Man throughout the city. Cornered in an alley after a high-energy chase, Ant-Man surrenders and helps Hulk, whose fingers are too big to open the Coca-Cola Mini Can. Both savor the prize.

“The point of this spot is to not only remind people how much they love Coca-Cola… it’s to hero the Coca-Cola Mini Can,” said Andy McMillin, SVP, Coca-Cola Trademark, Coca-Cola North America. “We wanted to use the Big Game stage to celebrate our smallest package, which is key to our 2016 business strategy and a pack size people love.”

Creative Agency

Creative Director: Hal Curtis / Antony Goldstein / Jeff Gillette

Copywriter: Becca Wadlinger

Art Director: Nick Stokes / Nate Nowinowski

Executive Creative Director: Joe Staples / Mark Fitzloff

Head of TV / Production: Ben Grylewicz

Producer: Robert Saxon

Creative Agency: W+K Portland

Account Management: Brian Mead / Thomas Harvey / Adelaide Smythe

Music and Sound

Composer: Christophe Beck

Creative Director: Kelly Bayett

Music Production: Barking Owl

Producer: Eva Porter, Ashley Benton, Melissa Elston

Sound Design: Shannon Mills @ Skywalker Sound

Sound Mix: Jeff Payne @ Eleven Sound


Edit Assistant: Zoe Schack

Edit Company: Final Cut LA

Editor: Crispin Struthers

Executive Producer: Eric McCasline

Head of Production: Suzy Ramirez

Producer: Michael Miller

Post Production / VFX

Colourist: Siggy Ferstl @ Company 3

Flame: Claire Pereira de Souza

Managing Director: Jay Lichtman

Post Production House: Luma Pictures

Producer: Louisa Cartwright / Michael Perdew / Matt Moran

VFX Supervisor: Vince Cirelli

Production Company

Director: Anthony Russo / Joe Russo

DOP: Trent Opaloch

Executive Producer: Todd Makurath / Luke Ricci

Line Producer: Diane Castrup

Production Company: Bullitt

Category: Pop/fizzy , Soft drinks

Genre: Action , Comedy , Visual VFX