'It's Cricket Season, Not Christmas Season' Claims XXXX Gold in Latest Campaign
Australian beer brand XXXX GOLD launches its version of the classic Christmas spot with the latest instalment as the official beer of the Australian Cricket team.
XXXX GOLD is looking to bring a little cricket cheer to everyone this summer. Given it's December the country has already seen it's fair share of Christmas ads so XXXX GOLD thought it was time to remind everyone about what's really important, the Cricket. Sure Christmas is a bit of fun but it's all over too quickly and we're about taking in the gold over a long, hot, Australian summer. So with the Aussies already up two zip, we agree with Andy Williams, it truly is the most wonderful time of the year.
Says Darren Spiller, chief creative officer Host/Havas: "No summer campaign would be complete without a big, cuddly Christmas ad. But this year we left that to everyone else and in the true beer advertising spirit we decided to hijack Christmas instead."
Says Richard Knight, marketing manager, XXXX GOLD: "We wanted to celebrate our role as the official beer of the Australian Cricket team the only way we know how. Off the back of the Goldie and all the work we're doing at ground over The Ashes, this spot feels like the perfect extension of our campaign to remind people that cricket season is best spent with friends and family, XXXX Gold in hand."
The spot was released online today and will appear during the Perth Test broadcast and throughout the rest of Summer on Channel 9.
Advertiser: Lion/XXXX GOLD
Brand Director: Jack Mesley
Marketing Manager: Richard Knight, Rob Vercoe
Brand Manager: Chris Allan, Christina Reid
Creative Agency: Host/Havas
Chief Creative Officer: Darren Spiller
Group Account Director: Anthony Moore
Senior Art Director: Jack Delmonte
Senior Copywriter: Hadleigh Sinclair
Planning Director: Kent Pearson
Chief Strategy Officer: Olly Taylor
Media Agency: UM
Production Company: Revolver/Will O'Rourke
Executive Producer: Pip Smart
Director: Trevor Clarence
DOP: Crighton Bone
Producer: Alex Kember