It’s ‘Always Fleet Farm Season’ in Spots from Laughlin Constable

31/07/2018

Laughlin Constable

Advertising Agency

Chicago, USA

154

ADD TO COLLECTION

31/07/2018

Campaign features real locations and real employees and taps into the brand’s Midwestern roots

Fleet Farm, a retailer serving hardworking Midwestern families since 1955, is a full service supplier for every aspect of life – work, home or recreation. The new ‘Seasons’ campaign from Fleet Farm and its creative agency of record Laughlin Constable celebrates the idea that Fleet Farm has everything you need for every season of life.

The new campaign reminds you that it’s always Fleet Farm season — whether it’s strawberry jam season, blaze orange season, time to shovel the snow season, or your daughter really wants a new bike season. Fleet Farm provides everything you need for the jobs and joys of daily life. The campaign features real locations and real employees staying true to the brand’s deep Midwestern roots.

Fleet Farm currently has 37 locations across Minnesota, Wisconsin, Iowa and North Dakota, and has plans to open five new stores in Wisconsin and Iowa later this year. “We want to increase brand awareness and drive curiosity as we continue to expand into new markets in 2018,” said Terry Brophey, Chief Marketing Officer of Fleet Farm. “The Seasons campaign helps our brand to be top-of-mind and showcases our breadth and depth of product assortment.”

“Fleet Farm has always been a brand with incredibly passionate and loyal customers,” said Mat Lignel, President, CEO of Laughlin Constable. “As a result, while we’re seeing brick and mortar stores shutting down left and right, Fleet Farm is aggressively expanding, both off and online. The Seasons campaign connects emotionally to the Fleet Farm existing audience while educating potential new customers on what makes Fleet Farm so unique.”

The new campaign was created and produced by Hive, Laughlin Constable’s in-house production company. Lignel said: “We’re seeing a shift in how agencies create content. The Seasons campaign is a great example of how we’re leading the conversation to address the changing content and production needs of today.”

The new campaign begins airing now and will broadcast regionally.