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Cannes Lions

It's a Tide Award... Publicis Groupe's Saatchi & Saatchi Wins Film Grand Prix

lbbonline.com, 4 weeks, 1 day ago

Check out the the Grand Prix-winning work for Titanium Lions, Film Lions, Glass: The Lion for Change, Sustainable Development Goals Lions and Creative Effectiveness

It's a Tide Award... Publicis Groupe's Saatchi & Saatchi Wins Film Grand Prix

Cannes 2018 might have taken place under the shadow of Publicis Groupe's decision to pause participation in award shows, but the week came to an end with the celebration of truly creative work. And one of Friday night's Film Grand Prix went to a campaign from Saatchi & Saatchi New York: the Super Bowl phenomenon 'It's a Tide Ad'. It was also a great night for Host/Havas, who won two Grands Prix for the Palau Pledge.

Friday night's awards recognised the Titanium Lions, Film Lions, Glass: The Lion for Change, Sustainable Development Goals Lions and Creative Effectiveness. Agency of the Year went to adam&eveDDB, Network of the Year went to BBDO, Independent Agency of the Year was given to Jung von Matt, Hamburg, and the Palme d’Or for most awarded production company of the year was presented to MJZ.

In the Creative Effectiveness Lions, 169 entries were received and 18 Lions awarded: 2 Gold, 6 Silver and 9 Bronze. The Grand Prix went to: ‘Savlon Healthy Hands Chalk Sticks’, by Ogilvy Mumbai, India, for ITC, described by the jury as an authentic cause collaboration that drove results.

In the Film Lions, 2,158 entries were received and 74 Lions awarded: 10 Gold, 20 Silver and 42 Bronze. Two Grands Prix were presented to: Campaign: ‘It’s Another Tide Ad; It’s a Tide Ad; It’s Yet Another Tide Ad; It’s Yet Another Tide Ad Again’, for Procter & Gamble, by Procter & Gamble, Cincinnati / Saatchi & Saatchi, New York, USA.

‘The Talk’ by BBDO New York, USA for P&G.

Damon Jones, Vice President, Global Communications, P&G, said, “This honour reinforces the power and the responsibility of brands to be the courageous change we want and need in the world. We’re humbled that ‘The Talk’ sparked dialogue, opened hearts and changed minds.”

In Glass: The Lion for Change, 218 entries were received and 11 Lions awarded: 2 Gold, 3 Silver and 5 Bronze. The Grand Prix winner: ‘Bloodnormal’, by AMVBBDO, London, United Kingdom, for Essity, is a powerful work that challenges perceptions of female menstruation.


In the Sustainable Development Goals Lions, 898 entries were received and 29 Lions awarded: 3 Gold, 10 Silver and 15 Bronze. The Grand Prix went to ‘Palau Pledge’, by Host/Havas, Sydney, Australia, for Palau Legacy Project.

The Titanium Lions, received 154 entries and 5 Titanium Lions were awarded. The Grand Prix also went to ‘Palau Pledge’, by Host/Havas, Sydney, Australia, for Palau Legacy Project, Australia. ‘Palau Pledge’ also took home a Grand Prix in the Direct Lions, bringing their total Grands Prix to three.

“It won our hearts, not because of the good it did but because of the good it was. If our job is capturing attention and transferring it from mind to heart, ‘Palau Pledge’ was constructed as an incredibly effective vehicle. Truly inspiring work that will have a lasting legacy,” said Titanium Lions Jury president: Colleen DeCourcy, Chief Creative Officer, Wieden+Kennedy.

Special awards presented this evening include:

Agency of the Year went to: adam&eveDDB, London; second to AMVBBDO, London; third to BBDO New York.

Network of the Year went to: BBDO Worldwide, second to Ogilvy, third to DDB Worldwide.

Independent Agency of the Year was given to: Jung von Matt, Hamburg; second to Droga5, New York; third to Wieden+Kennedy, London.

Holding Company of the Year was given to: Omnicom, second to WPP, third to Interpublic Group.

The Palme d’Or, presented to the most awarded production company, went to: MJZ, USA in first place; second to Revolver / Will O'Rourke, Australia; third to The Corner Shop, USA.

And Google was named Creative Marketer of the Year, honouring the brand for inspiring innovative marketing of their products and services. Google’s Chief Marketing Officer, Lorraine Twohill collected the award.

Paul Polman, CEO of Unilever collected the Cannes LionHeart Award for his continued commitment to putting long-term, sustainability at the heart of Unilever.

Brothers, Piyush and Prasoon Pandey, were honoured with this year’s Lion of St. Mark award for outstanding contributions to the industry.

The Grand Prix for Good was presented to ‘Project Revoice’, by BWM Dentsu, Sydney, for The ALS Association, Australia.

Young Lions Film Competition winners were announced as: 1st place: Andreas Arnaa, MediaCom Beyond Advertising and Jesper Sichlau, MediaCom, Denmark; 2nd place: Andreas Servan and Martin Ruud Andersen, Knowit Experience, Norway; 3rd place: Elnara Ialaltdinova and Vladimir Vaulin, Zebra Hero, Russia

Young Lions Digital Competition winners were announced as: 1st place: Julian Robert Barrantes and Esteban Molina Vasquez, Madison, Costa Rica; 2nd place: Nicholas Bakshi and Erika Reyes, BETC, France; 3rd place: Shelia Losada Lopez, Publicis and Sara Collazo Duran, Y&R Mex, Mexico.

All of the winning work from Cannes Lions is available to view on The Work here.