ITN Productions & adam&eveDDB Capture Britain's Tea Time for McCain

McCain and adam&eveDDB teamed up with ITN Productions to create four fast turnaround ads which ran from Monday to Thursday this week. 

Families across the country were invited to film themselves enjoying teatime and upload the footage to a dedicated McCain microsite for a chance to star in that days commercial. 

Content would be uploaded between 3pm and 6.45pm. ITN Productions pulled in selected clips and together with Adam&Eve constructed the edit. Approvals were given and the ad delivered to ITV by 7.30 to be TX'd on ITV at 8.45pm that night.