Isobel's Campaign for Tech Will Save Us Warns of 'Side Effects'
Tech Will Save Us have launched their first ever campaign to promote their range of inspiring kits for Christmas. The kits get kids making, coding and inventing their own toys. Don’t want to walk the dog? No problem, hack your Micro:bot to do it for you. Whatever you can imagine, make it!
The campaign will run in the UK and US, and features two films alongside a print and digital campaign showcasing the possible Side Effects induced by the toys.
Christi Tronetti, Marketing Director at isobel comments: "We’ve watched a tonne of toy adverts and it’s really surprising how patronising and dated communications in this sector are. A lot of high-pitch voices speaking down to parents. Even more frustrating is how unimaginative and formulaic these ads have become in speaking to kids. We wanted to avoid this completely.
"Tech Will Save Us is an inspiring brand and we’re thrilled to have collaborated with them on the ‘Side Effects’ campaign. And in order to bring a fresh perspective to the sector, we worked with the incredibly talented director Raine Allen Miller. This was a true team effort, moving at the speed of light to make something we’re all really proud of."
Brand Creative Lead: Adam Shephard
Marketing Director: Tom Baker
Design Manager: Adam Shephard
Creative Agency: isobel
Creative Director: Rob Fletcher
Producer: Christi Tronetti
Account Executive: Alice Pavey
Creatives: Georgia Stephenson, Dan Stubbs
Marketing Director: Christi Tronetti
Production Company: Somesuch
Executive Producer: Sarah Pearson
Director: Raine Allen Miller
DOP: Krzysztof Trojnar
Producer: Tarquin Glass
Stylist: Lola Chatterton
Edit Company: Trim
Editor: Elise Butt
Post Production / VFX
Post Production Company: Time Based Arts
Colourist: Jack McGinty
Music : Georgia Barnes