Isobel Advertising’s Jamie Williams Talks Gender
Under new rules, adverts that show women having sole responsibility for cleaning and housework, or men failing at domestic tasks such as baby changing will be banned.
Adverts suggesting that certain activities are not suitable for a particular gender will also be banned.
Isobel Advertising’s Jamie Williams has been talking to Sky News and Global News Canada about how this affects the industry, why it’s a good thing, and ways that we can start making our society a much more inclusive place.
In an article on More About Advertising Jamie says: “…ending negative stereotypes needs to be everyone’s responsibility… we shouldn’t need to rely on ASA regulations to do this.”
Watch the clip below.
