Isobar Brasil Hacks Radio Transmissions to Alert Drivers to Nearby Cyclists

17/05/2017

Dentsu Creative UK

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17/05/2017

Safety Bike Radio is a portable radio transmitter that interferes with the frequency of a radio station from up to 30 metres

In an unprecedented initiative aimed at reducing the number of accidents involving cyclists in Brazil, Isobar Brasil and BSB Fab Lab launched a device that alerts drivers about cyclists on the road.

Safety Bike Radio is a portable radio transmitter that interferes with the frequency of a radio station from up to 30 metres, sending alert messages to drivers such as “there are cyclists around, keep a safe distance."

Messages are prerecorded, but cyclists are also able to record customised messages for drivers and communicate in real time. This reduces the chance of accidents due to lack attention or the presence of cyclists in the drivers’ blind spots.

The project was developed especially for the 98FM radio station from the Brazilian state of Minas Gerais, and it’s being tested in the cities of Belo Horizonte and Brasília.

According to Isobar’s Executive Creative Director Mateus Braga, who coordinated the project, they expect the device to be used by cyclists nationwide in a partnership with leading Brazilian radio stations to promote safety in traffic. “We used technology to solve a recurring problem not only in Brazil, but around the world. Drivers might not be able to see cyclists all the time, but now they can hear them,” says Mateus Braga.

According to Braga, any cyclist can create their own Safety Bike Radio. All they have to do is follow the free instructions available on the BSB Fab Lab website at bsbfablab.com.br/safetyradio. The cost for developing the device is roughly R$110 (US$ 35).

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