Isobar Boosts Experience Commerce Offering with Publicis Sapient Hire

Jon Reily has joined Isobar as SVP and global head of commerce strategy with immediate effect. Jon will be responsible for leading strategy on global and cross border commerce programs, one of the most important items on the experience transformation agenda for clients across Isobar’s 85 locations across 45 markets globally. 

Vikalp Tandon, Isobar Global CTO said: “At Isobar, we build cohesive, end-to-end experiences, creating commerce experiences that have the power to define brands. Jon is a career Technology and Marketing Executive whose breadth and depth of industry and agency experience will help inform and drive the strategic value of commerce experiences. He will help to facilitate growth and customer success for our clients’ business across the world.”

Jon was previously a senior leader in Publicis’ Global Omni-channel Commerce group and practice leader of Publicis Sapient’s Connected Retail Experience and Artificial Intelligence programs. He was also aligned with Publics Sapient’s Travel, Transportation, Logistics, Retail and CPG verticals, leading strategic global commerce engagements and delivering for clients including Target, Walmart, T-Mobile, Philipps 66, Mercedes, Ralph Lauren, and Mars Wrigley. 

Prior to Publicis, Jon worked for Amazon as head of user experience, design, and eCommerce, where he led ecommerce strategy, brand design, customer experience design and marketing for the Kindle division. Jon’s understanding of UX combined with Commerce, makes working with him a powerful opportunity for clients looking to leverage technical and commercial know-how to drive growth.

Jon is a world-wide public speaker and source for international news organisations covering both retail as well as global technology trends. As a frequent newspaper, TV and radio commentator, he has appeared on CNBC, BBC Radio 4, Yahoo Finance, CheddarTV, and been quoted in the Financial Times, The Evening Standard, The Independent, Absatzwirtschaft, Adweek, Forbes, the Washington Post, Business Insider, and the Associated Press as well as many other global publications. He is well-known as a strategic futurist in next-generation commerce and a frequently sought-after voice in terms of "what's next" in commerce.

Jon says: "The next 10 years in commerce and technology will define the first half of the 21st century. Brands and retailers who embrace these calls to action now will be the powerhouses of the 2020s and 2030s, and it's rare to see an organisation like Isobar that is so well suited to drive that growth. I'm looking forward to helping Isobar clients drive toward that future, and create outstanding experiences for their customers today, and tomorrow."

Jon will report into Vikalp Tandon and be a core member in Isobar’s global strategic solutions team. He will join Krish Goswami, VP commerce delivery another recent hire from Cognizant, who has +20 years of strong experience of building and managing a large digital portfolio and successfully executing Commerce-led digital transformations at top-tier Retail and CPG companies.