iSelect Appoints The Royals as New Integrated Creative Agency Following a Competitive Pitch
iSelect has today announced the appointment of
The Royals as its new, integrated creative agency following a robust and
highly competitive pitch process.
Says Scott Wilson (below right), managing director and CEO, iSelect: "We were looking for an idea-led, rather than channel-led, creative that shifts us from a transactional-based business to one that is built on strong, ongoing relationships with Australians.
Says Scott Wilson (below right), managing director and CEO, iSelect: "We were looking for an idea-led, rather than channel-led, creative that shifts us from a transactional-based business to one that is built on strong, ongoing relationships with Australians.
"The Royals completely understood our desire to nurture our customers on
their life journey, taking the hassle and frustration out of life
admin, big and small - everything from the shock of a larger than
expected energy bill to the complex financial decisions that come with
starting a family.
"In The Royals we have found a long-term, genuine partner to help us completely reset our brand perception in the mind of Australians and establish iSelect as the go-to destination for Australians to take care of all their boring but important life admin."
Says Steve O'Farrell, managing partner, The Royals: "iSelect are a passionate bunch of people that are steadfastly focused on making a difference in people's lives and doing well-integrated, effective work. The Royals share this passion and are thrilled to be partnering with iSelect in their quest to disrupt the face of the service industry in Australia."
The Royals' appointment is effective immediately.
"In The Royals we have found a long-term, genuine partner to help us completely reset our brand perception in the mind of Australians and establish iSelect as the go-to destination for Australians to take care of all their boring but important life admin."
Says Steve O'Farrell, managing partner, The Royals: "iSelect are a passionate bunch of people that are steadfastly focused on making a difference in people's lives and doing well-integrated, effective work. The Royals share this passion and are thrilled to be partnering with iSelect in their quest to disrupt the face of the service industry in Australia."
The Royals' appointment is effective immediately.
