Is This Relevant Today and Will It Be in the Future?
For Nicholas Ye, founder of The Secret Little Agency, “it has this unlimited, infinite value,” whilst CHE Proximity's chief creative officer, Ant White, dubbed it "a huge name".
The word immortal carries rather lofty connotations and, at The Mill's New York outpost, during the final round of judging at the inaugural Immortal Awards, our panel of jurors explained their thoughts and approach on defining and awarding immortality.
It was up to the world-class jury to set a benchmark for the future and, in a message to the jury, Sir John Hegarty, chairman of Little Black Book, said that the first-ever Immortal Awards were a “a fantastic opportunity for the creative community to stamp their view on what they think is the best work. This is the first time that it’s going to be done, the standards you set will set the awards up forever. I’d love it if you’re really, really tough.”
We launched The Immortal Awards last year with the aim of celebrating lasting creative work that has a meaningful impact on its audience. The Immortal Awards champions the teams, creators and clients who fight to deploy creativity to its fullest effect. They celebrate incredible ideas that are exceptionally executed and will live long in the memory for years, if not decades, to come.
Here's what Nic and Ant had to say on defining immortality...
Entries are now open for The Immortal Awards 2019. Little Black Book members have up to five free entries (depending on their membership). The deadline to enter is September 9th. Members should visit the submissions page to complete their entries, whilst non-members can join LBB here.
A huge thank you to our wonderful Immortal Awards partners: Framestore, Gemini People, 23/32 Films, Global Production Network, Gramercy Park Studios, Peach, UNIT, CHEAT, Cinelab London, Pull The Trigger and Saga Film.
