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Cannes 2016
  • 166

Introducing the FireFlies Blog: Setting Off from Lake Geneva in the Rain

The Fireflies Tour, 3 months, 2 weeks ago

Follow the fearless riders raising money for Bloodwise in the first of our FireFlies blogs

Introducing the FireFlies Blog: Setting Off from Lake Geneva in the Rain

Today marks the start of the Sweet 16th Annual FireFlies Tour over the French Alps, from Lake Geneva to the Cannes Lions International Advertising Festival finishing on the 22nd June.  

There are an amazing 35 riders from 9 countries: Australia, Chile, France, Mexico, Netherlands, New Zealand, Spain, UK, USA



2016

Rider

Company

Job Title

City

Nationality

Tour

1

Ali Johnson

Audio Network

Global Head of Music

London

British

Virgin

2

Allison Amon

Chelsea Pictures LA

Owner / EP

Los Angeles

American

Virgin + FF West

3

Avelino Rodriguez

The Lift Mexico

Managing Partner

Mexico City

Mexican

Veteran to be 2016

4

Axel Brinck

La Casa Films

Producer

Chile

Chilean

FireFly

5

Bill Sewell

Wiredrive

Co-Founder / C!O

Los Angeles

American

Virgin + FF West

6

Bruce Horwitz

Lime Studios

Owner

Los Angeles

American

Virgin + FF West

7

Bruce Lampcov

Malibu Honey

Owner

Los Angeles

American

Virgin + FF West

8

Caroline Britt

72 & Sunny

Group Brand Director

Amsterdam

Australian

Virgin

9

Francesca 'Ches' Lopez

Kingsley Napley LLP

Solicitor

London

British

Virgin

10

Chris Page

Jelly / Three Blind Mice

Owner

London

British

Veteran

11

Clément Gallet

Iconoclast

Director

Paris

French

Veteran

12

Dan Howell

Mullen Lowe

Head of Studio

Los Angeles

British

FireFly

13

David Wilsher

Owl Inc.

Director

London

British

Virgin

14

Ed Shires

The Mill

Artist

New York

British

Veteran

15

Ed Chilcott

The Minimart

Creative Dir/ Founder

London

British

Veteran

16

Giles Skillicorn

Freelance Producer

London

British

Virgin

17

James Shires

University

Medical Student

London

British

Virgin

18

James Walters

JWT

Senior User Experience Designer

London

British

Virgin

19

John Taylor

Publicis Group

Chief Client Officer

London

British

Veteran

20

Jon Hurst

Big Buoy / Big Chop

Managing Director

London

British

Virgin

21

Kat Spencer

F/L Camera Assist

London

British

Veteran

22

Kruno Ivancic

TBWA

Adidas Global Network Director

Amsterdam

New Zealander

Virgin

23

Leopoldo Luisetti

La Casa Films

EP & Partner + APA Chile Chair

Santiago

Chilean

FireFly

24

Matt Howell

T. Rowe Price

Trader

London

British

Virgin

25

Matthew Fone

Riff Raff Films

Founder / Exec. Producer

London

British

Virgin

26

Michael Nouri

Palma Pictures

Executive Producer

Barcelona

German

Broken Leg

27

Nick Cave

Evening Standard

Art Director

London

British

Veteran

28

Paul Reynolds

Massive Music

Managing Director

London

British

Veteran

29

Robert Pretorius

Thames Video

Owner

London

South African

Virgin

30

Sam Bould

Big Chop / Big Buoy

Editor

London

British

Virgin

31

Stephen Venning

The Mill+

Executive Producer

London

British

Virgin + FF West

32

Steve Joyce

Sounds Like Publishing

Managing Director

London

British

Virgin

33

Tara DeMarco

The Mill LA

Senior Flame Artist

Los Angeles

American

Veteran 2016

34

Tom Farley

Rogue Films

Producer

London

British

Veteran

35

Richard Lewisohn

Mount Pleasant Studio

Owner, Photographer

London

British

Veteran


To mark the great ride, the Mill+ has created an original animated piece to support The FireFlies Tour 'A Journey To Hope'.

The film illustrates the ride from Lake Geneva to Cannes using a combination of 3D and cell animation.  The original concept, developed by Executive Creative Director Phil Crowe, VFX Supervisor Tara DeMarco and Mill+ Designers Amy Graham and Kyle Moore, uses the riders’ physical journey as an analogy to reflect the struggle of those affected by cancer.  The FireFlies Tour films is an adaptation of the original film created for FireFlies West, the group’s U.S. branch, but with the replacement of elements such as the Golden Gate bridge with the Lake Geneva jetty, and the Los Angeles skyline with Cannes.

Mill+ Executive Director Stephen Venning comments; "It gives the charity a film that will stop people in their tracks and make them hit the sponsorship button, and it gives team FireFlies a film that all past, present and future riders can use to further promote the brilliance of the Tour in whatever continent people choose to take part”


Each day on LBB Online we will be posting photos and a blog from a FireFly, veteran or virgin rider, so you can track their progress. And there's still plenty of time to support the FireFlies and donate. Remember, you'll be helping Bloodwise, which supports research into causes and treatments of Leukaemia and other blood cancers.

http://www.justgiving.com/teams/FireFlies-Tour-2016th


Day 0: Lake Geneva

The whole crew of riders in the middle of Lake Geneva!


Brothers Dan and Matt Howell promise there won't be any sibling rivalry!

Enjoying the tranquility of Lake Geneva before the hard work starts!


Day 1: And they're off!

Publier to La Clusaz 

Distance:   130km

Ascent:      3,800m




Follow the FireFlies on Little Black Book to see more of their adventure. Tomorrow we'll be hearing all about how day one went!