senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Injured Veteran Shows What We Can Learn From Dogs in Latest PEDIGREE Film

25/04/2016
Advertising Agency
New York, USA
61
Share
Nathan Caswell & Jeremiah Zagar direct a touching short documentary for BBDO NY
Referring to a dog as 'man’s best friend,' holds an entirely new meaning when the man is a military veteran and the dog is the key to encouraging him to get back to living life to the fullest.
 
As part of PEDIGREE’s 'Feed the Good' campaign, Mars Petcare presents an emotional story of Marine Corps veteran Dan Lasko, the star of PEDIGREE’s TV spot as part of the Feed The Good launch in the U.S.  Lt. Lasko sustained injuries during his deployment that resulted in the amputation of his left leg from the knee down and in this new film, created by BBDO, 'Learn From Dogs', highlights Lasko’s struggle adjusting to his new life, and his journey with Wally, his new canine best friend who spurred on his recovery.


Credits
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound