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Injured Veteran Shows What We Can Learn From Dogs in Latest PEDIGREE Film

BBDO New York , 5 months ago

Nathan Caswell & Jeremiah Zagar direct a touching short documentary for BBDO NY

Injured Veteran Shows What We Can Learn From Dogs in Latest PEDIGREE Film

Referring to a dog as 'man’s best friend,' holds an entirely new meaning when the man is a military veteran and the dog is the key to encouraging him to get back to living life to the fullest.
As part of PEDIGREE’s 'Feed the Good' campaign, Mars Petcare presents an emotional story of Marine Corps veteran Dan Lasko, the star of PEDIGREE’s TV spot as part of the Feed The Good launch in the U.S.  Lt. Lasko sustained injuries during his deployment that resulted in the amputation of his left leg from the knee down and in this new film, created by BBDO, 'Learn From Dogs', highlights Lasko’s struggle adjusting to his new life, and his journey with Wally, his new canine best friend who spurred on his recovery.

Creative Agency

Account Manager: Brandon Jansa

Chief Creative Officer: David Lubars, Greg Hahn

Creative Director: Greg Gerstner, Banks Noel

Copywriter: Laszlo Szloboda

Art Director: Akos Papp

Executive Creative Director: Greg Ketchum, Tom Godici

Account Director: Elizabeth Kelberg

Executive Producer: Regina Iannuzzi

Senior Account Director: Sally Nathans

Creative Agency: BBDO NY

Account Executive: Taylor Wesley

Producers: (Music) Rani Vaz

Production Manager: Katie Schad

Digital Production Company

Managing Director: Kirsten Flanik

Music and Sound

Audio Post Production: Tommy Jucarone @ Sound Lounge


Editor: Nathan Caswell & Jeremiah Zagar

Post Production / VFX

Colourist: Seth Ricart @ RCO

Production Company

Directors: Nathan Caswell & Jeremiah Zagar

DOP: Zak Mulligan

Executive Producer: Jeremy Yaches

Producer: Jason Goldman

Production Company: Public Record

Category: Home , Pet food

Genre: Documentary , Storytelling