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Impact BBDO Dubai's New Centrepoint Spot is Deliciously Dark.

LBB Editorial, 1 month, 2 weeks ago

'Truth is, life has a mind of its own...'

Impact BBDO Dubai's New Centrepoint Spot is Deliciously Dark.

This extremely stylish spot from Impact BBDO Dubai is unlike any retail sale ad we’ve ever seen. It’s gritty, funny and deliciously dark. Directed by Maged Nassar and produced by Beirut production house, Good People, the spot for the popular fashion retailer Centrepoint has clearly struck a chord with audiences – it’s clocked up over a million views across Youtube and Facebook in just six hours. 

It sees a well-dressed man growling through an dusty landscape in a vintage car, pondering the rank unfairness and unpredictability of life and… well, we don’t want to give away too much. The copy and the craft is exquisite but the punchline is everything. What we can say is that it's beautiful to look at and incredibly sharp.


Marketing Manager: Rupal Panjani

Head of Marketing: Shyam Sunder

Creative Agency

TV Producer: Rajaa Chami

Copywriter: Alok Mohan

Executive Creative Director: (Regional): Fadi Yaish

Account Director: Bharti Joukani

Account Executive: Lizelle Rodrigues

Senior Art Director: Marcelo Maciel

Associate Creative Director: Alok Mohan

Vice President: Colin Farmer

Music and Sound

Sound Design: Goldstein

Music Supervision: Goldstein

Voice-over: Eardrum, Australia


Editor: AMR Rabae

Post Production / VFX

Online Artist: Serena, Dubai

Colourist: Karim Mira

Post Production House: Lizard VFX Shop, Cairo

CG: Digital District, Paris

Production Company

Directors: (Assistant Director): Patrik Farra

DOP: Pierre Mouarkech

Director: Maged Nassar

Executive Producer: Michel Bou Zeid & Cynthia Chammas

Production Company: Good People, Beirut

Category: Retail and restaurants , Retail stores

Genre: Comedy , Scenic