Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

IKEA Nudges Aussies to 'Get Used to a Better Living Room' in New Campaign via The Monkeys

Campaign aims to drive IKEA's unique point of difference by showcasing its affordable range of clever solutions for the home

IKEA Nudges Aussies to 'Get Used to a Better Living Room' in New Campaign via The Monkeys

Inspiring Australians to experience the joy to be had in everyday life at home, IKEA Australia has released its new retail campaign, 'Get Used To A Better Living Room' via The Monkeys, part of Accenture Interactive.

Directed by Damien Shatford from The Sweetshop, the campaign focuses on the frustrating habits we accept when surrounded by household products that don't actually work.



IKEA_PR_LOUNGE_3 (1).jpgSays Vince Lagana, ECD, The Monkeys: "It is human nature to adapt to the space around you, even when those spaces are full of clutter and are badly laid out. In this fun retail campaign, we wanted to demonstrate how IKEA offers a simple solution resulting in a better life at home."

Says Kristin Bengtsson, national marketing manager, IKEA Australia: "We love how our new creative platform shows how IKEA can solve everyday frustrations in people's homes. We want to show how easy and affordable it is to improve your life through clever home furnishings and encourage people to get used to a better living room."

The campaign runs across TV, digital, social and on out of home advertising.
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: The Monkeys

Copywriter: Cyndall McInerney

Art Director: Katyana O'Neill

Strategist: Charlotte Marshall

Producer: Katie Bassett

Executive Creative Director: Vince Lagana

Group Account Director: Ciaran Miller Stubbs

Creatives: Tim Pashen, Scott Zuliani

Content Director: Lauren Shelley

Content Executive: Will Davies

Integrated Producer: Tanith Williamson

Group Chief Creative Officer: Scott Nowell

Co-Founders: Scott Nowell, Mark Green

Agency Producer: Penny Brown

Creative director: Barbara Humphries

Production Company

Production Company: The Sweetshop

Executive Producer: Loren Bradley

Director: Damien Shatford

DOP: Crighton Bone

Producer: Nikolas Aulich

Managing Director: Edward Pontifex

Executive Producers: Edward Pontifex

Post Production / VFX

Post Production Company: The Editors

Executive Producer: Nicoletta Rousianos

Editor: Stu Morely

Sound

Sound Company: Rumble Studios

Sound Designer: Tone Ashton

Executive Producer: Michael Gie