IKEA Cleans Up Clutter in 'Bedroom Stories'
Civil servant Frank's evening pastime of drastically transforming into an elaborately dressed cosplayer was playing havoc with his bedroom. His of costume design resulted in serious space issues and what he liked to call an 'organised mess'.
BBH Asia Pacific created The IKEA Bedroom Stories campaign, the perfect opportunity to showcase how IKEA can simply“Make space better'.
BBH made two films featuring bedroom makeovers for two individuals facing unique space challenges.
The first film features 30-year-old Frank, whose passion for cosplay has not only seen him sweeping up awards at world championship levels; it’s also left him with a very cluttered bedroom. He desperately needed help to manage his space better.
The second film features Michele, a mom trying to squeeze her beloved hubby and son into one bedroom in a four room flat. With hope of another bun in the oven, the challenge for IKEA was to see how the family could share the same space, yet enjoy a little privacy.
Project Name: IKEA Bedroom Stories
Project type: Web Films
Business Director: Christina Chong
Account Director: Sheila Melbye
Account Manager: Jade Cheng
Head of Engagement Planning: James Sowden
Social Strategist: Josie Khng
ECD: Scott McClelland
Senior Art Director: Eirma Webster
Senior Copywriter: Angie Featherstone
Art Director: Marcus Yuen
Copywriter: De Neng Lim
Producer: Daphne Ng, Bhavna Shivayogimath
Production Agency: Black Sheep Productions
Category: Decorating , Home appliances
Genre: Experiential , People , Storytelling