IKEA Appoints CHE Proximity as New Creative Agency

Swedish retail brand, IKEA today announced it has awarded its creative strategy account to CHE Proximity. The business was won after a competitive pitch. The first campaign led by the agency launched in market on 28th August. The account was previously held by The Monkeys.

Says Flora Li, commercial manager for IKEA Australia: “The combination of CHE Proximity’s strategic insights and purpose-led creativity was a great match and we hope will allow us to give our consumers more ways to engage with us. They brought a unique perspective to the pitch process and we look forward to a long partnership with them.”

Says David Halter, chief strategy officer, CHE Proximity: “When we opened CHEP in Sydney ‘IKEA’ was on our new business wall as a brand we wanted to work on. To win this pitch is a career highlight for us all. IKEA is one of the world’s most iconic purpose-led companies and it’s such a privilege to now be responsible for the brand in this market.”