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IHOP Releases 'Declaration of Pancakes'

Droga5 spot was directed by Smuggler's Randy Krallman

IHOP Releases 'Declaration of Pancakes'

Today, IHOP launched a new TV & online campaign called “Declaration of Pancakes” to promote everyone’s favourite upcoming holiday: IHOP National Pancake Day, which the restaurant will celebrate by giving away free pancakes to everyone in America. 

The spot opens on a scene reminiscent of 1776 and the signing of the Declaration of Independence.  The Founding Fathers are gathered around a table in a moment of great significance, reflecting on the momentous occasion and what the signing will mean for all Americans.  We soon learn that the Founding Fathers are gathered not for independence on this occasion, but for pancakes.  Just as the first quill strikes the parchment for the signing of this historic bill, the Founding Fathers are interrupted by a disgruntled museum security guard.  All of a sudden, we realise that we’re not watching a scene from 1776 at all.  We’re watching a team of pancake enthusiasts who have hijacked a museum exhibit to carry out an elaborate cosplay in the name of IHOP National Pancake Day.

The spot was shot with director, Randy Krallman, and production company Smuggler.

The 30-second and 15-second cuts of the “Declaration of Pancakes” spot will run on TV nationwide, while the long-form will run online and across social channels.  

Advertiser: IHOP

Project Manager: Bill Wilson (Group)

Senior Analyst Marketing: Amanda Tostado

Chief Marketing Officer: Brad Haley

Creative Agency

Creative Agency: Droga5 New York

Creative Director: Todd Rone Parker Daniel Kelly

Strategist: Alex Cohen /Elizabeth Hartley

Executive Creative Director: Scott Bell

Group Account Director: Alex Woods

Executive Producer: Amanda Revere (Film)

Designer: Albie Eloy

Creative Chairman: David Droga

Strategy Director: Kristen Mooney

Executive Director: Michael McCarthy

Design Director: Nate Moore (Associate)

Senior Producer: Richard Langhorne Zach Madrigal

Account Supervisor: Doug Keith

Chief Operating Officer: Andrew Colon

Global Chief Strategy Officer: Jonny Bauer

Group Strategy Director: Katy Alonzo

Data Strategy Director: Ryan Miller

Junior Copywriter: Scott Minniear

Junior Art Director: Jackie Moran

Data Strategist: Robert Cohen

Co-Head of Broadcast Production: Jesse Brihn, Bryan Litman

Business Affairs Manager: Abigail Press

Director of Business Affairs: Jocelyn Howard

Strategy Director: Kristen Mooney

Account Manager: Giovanna Saffos

Account Director: Lauren Tomlinson

Production Company

Production Company: Smuggler

Director: Randy Krallman

DOP: David Jones

Line Producer: Ian Blain

Producers: Kevin Breheny


Edit Company: Cut and Run

Editor: Rob Ryang

Managing Director: Lauren Hertzberg

Senior Producer: Marcia Wigley

Post Production / VFX

Post Production Company: The Mill

Colourist: Tim Masick

Senior Producer: Freya Hewett

Flame: Nathan Kane and Joe Vitale

Colour Company : Company 3


Executive Producer: Sasha Awn

Sound Production: Heard City

Sound Design: Evan Mangiamele