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Creative

IFEX's New Campaign Showcases a World Without Free Press

Campaign for World Press Freedom Day shows foreboding images of real political figures around the world interviewing themselves

IFEX's New Campaign Showcases a World Without Free Press

IFEX recognized that media manipulation has become truly a global epidemic, so they used World Press Freedom Day to launch a campaign about supporting free and independent media. 

The “Leaders on Leaders” campaign showcased real political figures from different parts of the world interviewing themselves along with the powerful headline, “One side of the story is not enough.” 

The issue of media manipulation affects people across the globe, so the campaign was designed to have a global reach. It was launched in in print, OOH and social media in different languages to help the message resonate universally and across culture.
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Client

Advertiser: IFEX

Communications Director: Elizabeth Rivera

Executive Director: Annie Game

Deputy Executive Director: Rachel Kay

Creative Agency

Creative Agency: Juniper Park\TBWA

Copywriter: Tom Mednick

Art Director: Yan Snajdr

Chief Creative Officer: Graham Lang

Account Executive: Rita Ni

Account Supervisor: Anne Legrand

Media Agency

Media Agency: OMD/Novus

CEO: Cathy Collier

Strategist: Stephanie Yim

Business & Strategy Director: Richard Britton

Other

Retouching House: Illusion, Bangkok

Genre: Print , Stunts