If Your Bra Could Talk, What Would It Say? Vanity Fair Has the Answer

What if your bra were a person? It’d probably make for awkward interactions. A good bra should be comfortable, fit well and, most importantly, be unnoticeable.

To introduce their Beauty Back Collection, Vanity Fair personified the worst aspects of an uncomfortable bra by turning them into the type of people you would go out of your way to avoid at a party: the socially awkward co-worker, the invasive grandmother and the friend-of-a-friend selfie princess.

The fun new spot was created by Barkley and directed by Pam Thomas at Community.

Full Credits

Vanity Fair

Senior Vice President, Marketing - Melissa Burgess Taylor 

Vice President, Brand Management - JoAnna Beddingfield 

Vice President, Brand Communications - Karen Kendrick 

Marketing Director - Chris Timbie 

Brand Communications Associate Manager - Katie White 

Barkley

Executive Creative Director - Jason Elm

VP, Creative Director/Copywriter - Katy Hornaday

Creative Director - Sunshine Stevens

Executive Producer - Susan Neuman

Producer - Danielle Mathews

Junior Art Director - Chelsea Ceasor

Group Account Leader - Sara Buck

Account Director - Michelle Webb

Sr Account Manager - Anna Pennington

Account Director - Brooke Ehlers

Strategist - Molly Griffin 

Group Media Design Leader - Lindsay Ingram

Media Activation Manager - Sarah Arnoldi

Production Company - Community

Director - Pam Thomas

Production Company Producer(s) - Anthony Cantale

Editorial Company - Arcade

Editorial company producer(s) - Rebecca Jameson

Editor(s) - Kyle Brown

Post Production Company - 19 Below KC  / The Mill Chicago

Post Production company Producer(s) -  Ivy Henderson

Audio - John Blank, Evolution Audio