Iconic Kiwi Brand L&P Serves Up 'Refreshingly Different' Campaign via DDB New Zealand

Iconic Kiwi brand, L&P has enlisted the help of DDB to launch a new brand positioning, celebrating the 'refreshingly different'. 

Says Shane Bradnick, executive creative director, DDB: "L&P is one of those incredible brands and products that is a part of the cultural fabric of New Zealand. This was a fun brief to work on. As a nation Kiwis have never been ones to follow the herd, and the enduring popularity of a local drink as unique as L&P is testament to this."

The new 60" brand spot brings this positioning to life, as we follow the adventures of two woolly characters who break away from the flock for a day less ordinary. 

Says Leigh Moss, head of marketing, L&P: "L&P has always stood out from the rest, and this new brand film embodies this. It perfectly demonstrates the New Zealand spirit and gives a flavour of how Kiwis can be refreshingly different - just like L&P."

Client: L&P

GM Strategy & Brand: Wendy Rayner

Head of Marketing and Design: Leigh Moss

Marketing Manager: Angela Broad

Agency: DDB

Chief Creative Officer: Damon Stapleton

Executive Creative Director: Shane Bradnick

Creative Director: Rory McKechnie

Creative Director: Nicole Sykes

Copywriter: Kirin Strickland

Art Director: Borja Iciz

Lead Business Partner: Nikki McKelvie

Senior Business Director: Crystal Clark

Business Manager: Bella Macdonald

Planning Director: Lucinda Sherborne

Executive Producer: Judy Thompson

Agency Producer: Nikita Kearsley

Production Company: Robbers Dog

Director: Adam Stevens

Executive Producer: Mark Foster

Post Production Company: Blockhead

DOP: Andrew Stroud

Editor: Jabez Olsen

Soundtrack/composer/Music: Cam Ballantyne - Beatworms 

Media: Ikon Communications

Client Service Director: Chantelle Hurndell

Strategy Director: Victoria Parsons

Communications Manager: Alex Barry

Communications Co-ordinator: Georgia Styles

Social & Programmatic Director: Nick Henderson