Ice Reigns Terror on Sensitive Teeth Sufferers in This Sensodyne Ad

Ice and cold foods and drinks send both literal and mythical shivers down the spines of those with sensitive teeth. To promote Sensodyne’s sensitivity tackling toothpaste, Grey Germany created a parodical story of the most sinister and indestructible villain of all times – ice – that derives a ruthless and sadistic pleasure in making those with sensitive teeth suffer. The story is narrated with an equally frightening monologue and soundtrack to instil fear in the mind of the viewers.

The film was produced by WPP's in-house production department, Hogarth Worldwide.