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Ice Reigns Terror on Sensitive Teeth Sufferers in This Sensodyne Ad, 5 months ago

Grey Germany creates frighteningly amusing faux horror

Ice Reigns Terror on Sensitive Teeth Sufferers in This Sensodyne Ad

Ice and cold foods and drinks send both literal and mythical shivers down the spines of those with sensitive teeth. To promote Sensodyne’s sensitivity tackling toothpaste, Grey Germany created a parodical story of the most sinister and indestructible villain of all times – ice – that derives a ruthless and sadistic pleasure in making those with sensitive teeth suffer. The story is narrated with an equally frightening monologue and soundtrack to instil fear in the mind of the viewers.

The film was produced by WPP's in-house production department, Hogarth Worldwide. 


Brand: Sensodyne

Creative Agency

TV Producer: Katinka Wester (Admin)

Chief Creative Officer: Fabian Kirner

Copywriter: Saurabh Kejriwal

Executive Creative Director: Mark Hendy, Neil Elliot

Account Director: Axel Müller

Head of TV / Production: Dirk Fischer-Rau

Producer: Benedikt Goerts

Creative Agency: Grey Germany

Account Executive: Amy Young (Australia)

Project Manager: Sabrina Palme (Junior)

Client Director: Bodo Schiefer

Group Business Director: Claire Manning (Australia)

Senior Copywriter: Christiano Rocco

Senior Art Director: Thiago Jacon

Music and Sound

Composer: Alexis Troy

Music Supervision: Ric Scheuss, TRO MUSIC SERVICES

Sound Design: Alexis Troy, Wilhelm Dukart

Sound Engineer: Wilhelm Dukart

Sound Mix: Hogarth Worldwide

Voice-over: Peter Searles, Damn Good Voices


Editor: Tilo Kux

Post Production / VFX

Colourist: Ben Rogers

Post Production House: Hogarth Worldwide

Producer: Cameron Simpson (Grading)

Telecine: Gramercy Park Studios

VFX Supervisor: Thorsten Vogel

Production Company

Producer: Thorsten Vogel

Production Company: Hogarth Worldwide

Category: Beauty/health , Dental care

Genre: Animation , Dialogue , Visual VFX