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HSBC Premier Supports Life’s Unpredictability in New International Campaign

Saatchi & Saatchi Worldwide, 6 months, 3 weeks ago

Saatchi & Saatchi London launch new broadcast campaign encouraging people to plan for their future

HSBC Premier Supports Life’s Unpredictability in New International Campaign

HSBC Premier and Saatchi & Saatchi London today launch a new broadcast campaign to encourage people to plan for their future. The latest campaign comprises two films that follow the lives of ‘Audrey’ and ‘Chung’. As the films unfold, so do their respective lives, but not quite in the way that they had originally planned as young children. 

They both conclude with the idea that life itself writes the best stories and that HSBC Premier can help with the next chapter, whatever that is. Directed by Jeff Labbé of Academy, the films have a cinematic quality.

The campaign launches in key markets worldwide including Hong Kong, the UK and UAE. Andrea Newman, Global Head of Marketing – Wealth & Brand Communications at HSBC said, “2016 marks a year of significant effort by HSBC to continue to drive awareness of our wealth credentials through HSBC Premier. This campaign once again demonstrates our commitment to producing empathetic communications that resonate with our clients.”

Kate Stanners, Chief Creative Officer of Saatchi & Saatchi London, said “Life writes the best stories is a campaign idea based on the premise that you reach a point in your life when you can reflect on the unpredictability of your journey so far, and look forward to the adventure yet to come.”

The new campaign is designed to attract customers to Premier and increase assets under management.

Advertiser: HSBC Premier

Creative Agency

Chief Creative Officer: Kate Stanners

Creative: Alex Sattlecker, Linda Weitgasser

Account Director: Dan Cunningham

Managing Partner: Charles Pym

Creative Agency: Saatchi & Saatchi London

Production Assistant: Sam Rendle-Short

Executive Creative Directors: Andy Jex & Rob Potts

Chief Strategy Officer: Richard Huntington

Senior Producer: Ally Dean

Media Agency

Buyer: Mindshare

Music and Sound

Audio Post Production: Tony Rapaccioli @ Wave

Music Production: “Curlews” by Grasscut / Woodwork Music


Editor: Sam Rice-Edwards

Post Production / VFX

Post Production House: Simon Bath @ The Mill

Production Company

Production Company: Academy

Director: Jeff Labbé

Executive Producer: Lizie Gower

Producer: Mark Whittow-Williams

Production Manager: Tabetha Glass-Jackman

Category: Finance/insurance , Investment

Genre: People