HP has partnered with design artist Karen Chekerdjian to create custom bottles of Moët & Chandon MCIII champagne at Cannes Lions 2018.
The personalised keepsakes will be printed in real-time each day for select event attendees, including winners of the coveted Grand Prix award, which recognises the best creatives of the year. Each package has been reimagined into a structurally geometric design with a gold metalised substrate that covers the entire box -- a package only made possible with HP.
Vikrant Batra, Global Head of Marketing for HP’s Imaging and Printing & Solutions division said: “The future of advertising is personalization and in the experience age, it’s critical for brands to reinvent how they reach and interact with their consumers. HP is driving the possibilities of packaging into a new era with interactive, hyper-relevant, personalized and custom packaging.”
The bottles will be on display during Cannes at the Female Quotient’s The Girl’s Lounge. Here, HP will also showcase its latest printing technology, transforming the space with wall-scapes, signage, artwork, textiles and branded materials. HP announced a new partnership with The Female Quotient in May, which includes this collaboration.
To learn more about how brands are leveraging HP technology to engage with their customers in new ways, visit
this link.