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Opinion and Insight

How Trump Started a Mass Movement

StrawberryFrog's Scott Goodson shares ten steps to starting a movement, just like Donald Trump

How Trump Started a Mass Movement

In the Harvard Business Review, movement expert Scott Goodson explains the basic steps to start a movement. In a recent video on YouTube, entitled 'How to start a movement,' Goodson takes us through ten steps to start a movement, just like Donald Trump.

When you understand the steps you understand how to start a massive movement that in the case of Trump, has brought him to the edge of power. Whether he will win is unsure. But the one thing that is for sure, is marketing has changed forever. “It’s mind blowing. I can’t help taking a look at the election as a marketer, because I am one,” says Scott Goodson. “Against hundreds of millions of dollars spent by traditional politicians, Trump has used provocation, his Twitter feed and a few other tricks to be wildly effective for over 18 months straight and, moreover, it’s cost him significantly less money.”

In his book 'Uprising' Goodson explains how movements are a force for good and for evil. In the simple video – “How to Start a Movement” on YouTube, he explains step by step what you have to do to start and build a huge movement.

“We’re living in a time of uprisings — you just have to pick up the newspaper to know that. For those of us in business, it may seem as if all of this is transpiring in a separate realm, well outside the corporate bubble. But the new social unrest is everybody’s business, including yours and mine,” says Goodson, who coined the idea Cultural Movement, and speaks about movements at the Harvard, Columbia and Cambridge business schools.

“Something significant has changed in our global culture over the past couple of years. Blame it on global economic pressures, general restlessness, or the new hyper-connectivity that enables people to instantly organise around causes and hot-topics. It’s probably some combination of all of these factors, but the net result is that we, as business leaders, are now dealing with a populace that is more socially engaged, more aware of what’s going on in the world, and hungrier to get involved and be heard on various issues.”

For more information about movements, and how they are changing the world, listen to Goodson and his free iTunes podcast entitled Uprising or follow him on Twitter @scottfrog.