How to Attract and Retain Talent

In an age where uncertainty is the new certainty, staff acquisition and retention remain high on the agenda of many independent agency owners.

There is one thing we can be sure of - your agency’s culture, behaviour and reputation will influence your ability to attract and retain the best staff.

Curating a positive working environment and reputation is known as employer branding, and a strong employer brand is key for staff acquisition and retention.

There are several ways that agencies can improve their employer branding.

Firstly, how diverse is your office? Showing diversity in your staff is highly attractive for potential employees; more importantly, it ensures you have a mix of skills, personalities and points of view, which leads to better and more creative work.

There should be variety in how you promote your company. Video marketing is a useful tool to show potential employees what life at your agency is like. If you have a friendly team and a company culture you’re proud of, video marketing will highlight this.

Of course, it doesn’t stop there: retaining your team is equally important. One of the best ways to do this is to make sure your employees are having a positive emotional experience at work. Try to make sure the environment isn’t too stressful and have mental health support in place for those inevitable hectic periods. Not only will this help with staff retention, but their work is likely to be better, too.

In this essay collection, independent agency leaders and experts from around the world will provide advice on how to improve your employer brand and, in turn, how to attract and retain a talented and happy team. 

This was taken from thenetworkone's most recent essay collection 'How to Attract and Retain Talent'. To read the full essay collection, click here.