How TBWA\London and Lebara are Giving Migrants a Voice in the EU Referendum
Most migrants don't have a vote on the 23rd June. And yet the majority of the debate seems to be focused on them. So, between now and the EU Referendum, Lebara will be providing a platform for migrant's voices to be heard for the first time.
The campaign launched today with a provocative film. TBWA\London set-up a fake polling booth in a corner shop and invited those with no vote to cast one. Between now and referendum day, the agency will feature personal migrant stories, new angles on the debate garnered by polling Lebara's expansive customer base and other content relevant to breaking news throughout the week before polling day.
Creative Agency: TBWA\Paris
Category: It, phones, Av and computers , Phones