How DDB Colombia's Honda Helmet is Helping Slow Down Motorcyclists
Facing the increase of death among motorcyclists caused by high speed, Honda launched has 'Keep Safe Whispers', a communication platform to help in preventing accidents. DDB Colombia’s idea allows family and friends’ motivational messages to reach motorcycle drivers while they drive, inspiring them to reduce speed and be safe.
Through an App found on the Apple Store, people can record messages to store to a system. The GPS recognizes when the speed reaches the limit, and the app instantly reproduces the messages via Bluetooth to the helmet’s intercom.
To transform regular helmets into devices that stimulate to reduce speed, DDB brought together a mixed group of mechatronic engineers, system engineers, product designers and web designers who worked together with the DDB team.
Animator: Cristian Martínez
Chief Creative Officer: Leo Macias
Creative Director: Marco Muñoz / Daniel Calle
Copywriter: Leonardo Sanchéz / Mateo Morales / Camilo Parra
Art Director: Oscar Martínez / Santiago Acevedo / Jefferson Arango
Account Director: Viviana Rosero / Alejandro Atehortua
Creative Agency: DDB Colombia
Digital Creative Director: Andrés Aristizábal
Production Company: La tienda
Category: Automotive , Cars