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How DDB Colombia's Honda Helmet is Helping Slow Down Motorcyclists

DDB Worldwide, 3 months, 4 weeks ago

Agency launches 'Keep Safe Whispers' communication platform to prevent road accidents

How DDB Colombia's Honda Helmet is Helping Slow Down Motorcyclists

Facing the increase of death among motorcyclists caused by high speed, Honda launched has 'Keep Safe Whispers', a communication platform to help in preventing accidents. DDB Colombia’s idea allows family and friends’ motivational messages to reach motorcycle drivers while they drive, inspiring them to reduce speed and be safe.

Through an App found on the Apple Store, people can record messages to store to a system. The GPS recognizes when the speed reaches the limit, and the app instantly reproduces the messages via Bluetooth to the helmet’s intercom.

To transform regular helmets into devices that stimulate to reduce speed, DDB brought together a mixed group of mechatronic engineers, system engineers, product designers and web designers who worked together with the DDB team.



Advertiser

Advertiser: Honda

Animation

Animator: Cristian Martínez

Creative Agency

Chief Creative Officer: Leo Macias

Creative Director: Marco Muñoz / Daniel Calle

Copywriter: Leonardo Sanchéz / Mateo Morales / Camilo Parra

Art Director: Oscar Martínez / Santiago Acevedo / Jefferson Arango

Account Director: Viviana Rosero / Alejandro Atehortua

Creative Agency: DDB Colombia

Digital Creative Director: Andrés Aristizábal

Production Company

Production Company: La tienda

Category: Automotive , Cars

Genre: Experiential