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How BBDO Dusseldorf Brought Bombay Sapphire's Holographic Spirit to Life

Agency uses specially designed container and Perspex sheets to create mesmerising hologram

How BBDO Dusseldorf Brought Bombay Sapphire's Holographic Spirit to Life

With more and more gin brands on the market it’s getting harder to be visible and stay on the top of barkeepers’ minds.

BBDO Dusseldorf casted the spotlight on the brand to engage the gatekeepers to its consumers – the barkeepers – by letting the spirit speak for itself: with a limited edition pack that carries the world’s first holographic message in a bottle. 

All barkeepers need is a mobile phone to bring the Spirit to life. The secret? A simple design element, using a hidden layer of Perspex, that reflects the image from the phone to create an enchanting one-of-a-kind brand experience. 

According to Darren Richardson, Chief Creative Officer of BBDO Duesseldorf: “It's an exciting time to be in the industry were we are able to create a new medium for a brand to communicate its message. It’s even more exciting when it’s a hologram!“

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Creative Agency

Creative Agency: BBDO Duesseldorf

Copywriter: Sebastian Steller

Art Director: Tobias von Aesch

Producer: Mario Kaltenbach

Chief Creative Officer: Wolfgang Schneider, Darren Richardson

Group Account Director: Simone Klinke

Senior Copywriter: Ramón Scheffer

Chief Production Officer: Steffen Gentis

Design director: Daniele Gasparini

Designer: Agnieszka Nabielec

Managing Director: Kristoffer Heilemann

Production Company

Production Company: CraftWork

Director: Daniel Bartels

DOP: Alexander Link

Producer: Michael Koch


Editor: Daniel Bartels, Kevin Krefta

Post Production / VFX

Post Production Company: The Noise


Sound Design: Studio Funk

Category: Alcoholic drinks , Spirits

Genre: Visual VFX