Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

How a Student's Twitter Bet With Wendy's Crushed the All-time Retweet Record

VML and Wendy's break through the Twittersphere to get Carter Wilkerson his free chicken nuggets

How a Student's Twitter Bet With Wendy's Crushed the All-time Retweet Record

When you break records, you make noise. And Wendy’s #NuggsForCarter conversation created more than noise beyond the Twittersphere — the world got into formation, from fans and brands to presidents and celebrities, so a young man named Carter could get his free chicken nuggets. With more than 1 billion earned media impressions to date, and no paid support, this social moment earned coverage from international and national top-tiered media, and the movement was supported for weeks.

@carterjwm tweeted Wendy’s and asked how many retweets it would take to get him free chicken nuggets for a year. Wendy’s responded “18 Million.” Celebrities and brands championed Carter’s “cause,” getting it mainstream media attention. Carter’s tweet about Wendy’s chicken nuggets earned 3.4 million+ retweets — the most-retweeted tweet ever. Twitter verified Carter’s account and created a custom emoji triggered by the #NuggsForCarter hashtag, used 151,000+ times. @Wendys earned 212,000 new Twitter followers and saw 20.1 million visits to its Twitter profile.

Creative Agency

Data & Analytics : Emily Cray

Community Management: Matt Keck

Associate Creative Director: Jess Elwood

Copywriter: Francis LaBelle

Art Director: Alison Radke

Creative Agency: VML

Creative Director: Tony Marin

Group Creative Director: Pat Piper

Executive Creative Director: Chris Corley

Planning Director: Bret Smith

Client Director: Jen McDonald

Chief Creative Officer: Debbi Vandeven, John Godsey

Category: Fast food , Retail and restaurants

Genre: Digital