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Creative’s Reward Nights Make You a Winner No Matter What in Latest Campaign

Crispin Porter + Bogusky London, Tue, May 22, 2018

Comedy mishap campaign spot for the online hospitality platform was created by CP+B and produced by Somesuch’s Reward Nights Make You a Winner No Matter What in Latest Campaign cult character Captain Obvious is to appear in the brand’s latest UK ad campaign this week, reminding us that there’s nothing quite like the joy of scoring a Reward Night hotel stay – so much so that no matter how badly your day might end up panning out, the feeling of having at least woken up a winner will stick with you.

Two spots, ‘Sally’, which is scheduled to air in a few weeks and ‘Rav’ – airing on TV, in cinema and on radio - bring this winning feeling to life, as the protagonists each endure a series of comedy mishaps in the course of their day.

Drenched by a passing car, sucker-punched by a slimy octopus or walking into a glass door, nothing can dampen Sally or Rav’s spirits – “Still Winning!” they each tell Captain Obvious, albeit through somewhat gritted teeth.

Johan Svanstrom, President, brand commented: While there are many hotel loyalty programs out there, gaining a Reward night with is truly a big win - given its broad coverage and generosity level. Frankly, we can all do with a spot of that #winning feeling to counter life’s little calamities, especially when travelling!

Dan Watts, executive creative director CP+B London added, “Everybody wants to be a winner these days. But how many of us truly know what its like to feel like one? Book a holiday through and you can find out. Trust Captain Obvious here – its a great feeling.”

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Creatives: David Carr, Martins Millers

Creative Agency

Creative Agency: CP+B London

Producer: Chris Chapman

Executive Creative Director: Dan Watts

Planning Director: Jonathan Brown

Media Agency

Media Agency: M/SIX

Production Company

Production Company: Somesuch

Director: Sam Hibbard

Producer: Tom Gardner


Edit Company: Work

Editor: Saam Hodivala

Post Production / VFX

Post Production Company: UNIT

Grade: MPC


Sound Production: MPC

Category: Services, Tourism , Travel

Genre: Apps , Digital