Hotels.com’s Reward Nights Make You a Winner No Matter What in Latest Campaign
Hotels.com cult character Captain Obvious is to appear in the brand’s latest UK ad campaign this week, reminding us that there’s nothing quite like the joy of scoring a Reward Night hotel stay – so much so that no matter how badly your day might end up panning out, the feeling of having at least woken up a winner will stick with you.
Two spots, ‘Sally’, which is scheduled to air in a few weeks and ‘Rav’ – airing on TV, in cinema and on radio - bring this winning feeling to life, as the protagonists each endure a series of comedy mishaps in the course of their day.
Drenched by a passing car, sucker-punched by a slimy octopus or walking into a glass door, nothing can dampen Sally or Rav’s spirits – “Still Winning!” they each tell Captain Obvious, albeit through somewhat gritted teeth.
Johan Svanstrom, President, Hotels.com brand commented: While there are many hotel loyalty programs out there, gaining a Reward night with Hotels.com is truly a big win - given its broad coverage and generosity level. Frankly, we can all do with a spot of that #winning feeling to counter life’s little calamities, especially when travelling!
Dan Watts, executive creative director CP+B London added, “Everybody wants to be a winner these days. But how many of us truly know what its like to feel like one? Book a holiday through Hotels.com and you can find out. Trust Captain Obvious here – its a great feeling.”
Creatives: David Carr, Martins Millers
Creative Agency: CP+B London
Producer: Chris Chapman
Executive Creative Director: Dan Watts
Planning Director: Jonathan Brown
Creative director: Phil Cockrell, Graham Storey
Media Agency: M/SIX
Production Company: Somesuch
Director: Sam Hibbard
Producer: Tom Gardner
Edit Company: Work
Editor: Saam Hodivala
Post Production / VFX
Post Production Company: UNIT
Sound Production: MPC
Category: Services, Tourism , Travel
Genre: Apps , Digital