• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Hotels.com Changes to Longest URL Ever Published

Crispin Porter + Bogusky Boulder, Fri, May 04, 2018

Campaign from Crispin Porter + Bogusky highlights the range of accommodation the booking website offers

Hotels.com Changes to Longest URL Ever Published

Hotels.com is one of the most obviously short URLs in the world. But, it doesn’t say anything about the many different types of accommodations they offer. So to reflect the breadth of accommodations, CP+B created the longest URL ever published. Yesterday, on the brand’s social accounts, Hotels.com announced it changed to the following:
 
Hotels.AndCastles.AndHouseboats.AndIgloos.AndTeepees.AndRiversideCabins.AndLakesideCabins.AndPondsideCabins.AndStreamAdjacentCabins.AndCabinsThatArentNearAnyBodiesOfWaterWhatsoever.AndLakeHouses.AndRegularHousesAndLodgesAndSkiLodgesAndAllThings.Ski/ChaletRelatedAndBoutiquesAnd5StarSuitesAndRetreatsAndBungalowsAndJungleBungalowsAndOtherKindaLessExcitingBungalowsAndCabanasAndOceansideCabanasAndSeaSideCabanasWhichSeemLikeTheSameThingAndBedAndBreakfastsAndJustBedsBecauseThoseAreKindOfARequirementInRoomsOfAnyKindInOurOpinionAndCottagesAndVacationHomesAndHostelsAndYouCanGetRewardedBasicallyEverywhereAndResortsAndGetawaysAndInnsAndHarborInnsAndVillasForGuysNamedJamieFromNorthEasternMiamiAndVillasForHumansNamedAnyOtherKindOfHumanNameAndTreehousesAndHousesNearTreesAndRanchesForPeopleWhoReallyLikeFarmAnimalsAndRanchesForPeopleWhoJustFeelKindOfSoSoAboutFarmAnimalsAndRanchesInGeneralAndCliffHousesAndRewardsAndYesWeAreSurprisedYouAreStillTypingAtThisPointButHeyWeStillHaveMoreAccomodationsSoWeWillJustKeepListingThemBroBroAndBeachGetawaysAndSnowyGetawaysAndThoseAreTheOnlyTwoKindsOfGetawaysAndMansionsAndLoftsAndFarmStaysAndFarmStayRetreatsSpecificallyInNewZealandBecauseNothingSaysLuxuryLikeAnExcessOfHayAndGoatNoisesAndIceHotelsAndIceCabinsAndIceLodgesAndHotelsWithBalconyCapabilitiesAndHotelsWithRooftopsBecauseEveryHotelNeedsARoofItIsKindOfJustLogisticalAndTimesharesAndCountryHomesAndPalazzinasAndYesWeKnowWhatPalazzinasAreDontActLikeWeDontWhoIsTheExpertHereAndPenthousesAndManorsAndStatelyManorsWhichFeelPrettySimilarAndTownhousesAndPalacesAndHousesAndCasasWhichAreHousesButInSpanishAndGuestHousesForWomenNamedTammyWhoLiveForAGreatDealAndRewardsForEveryoneElseWhoLikesAGreatDealAndAllTypesOfPlacesForPetsAndAllTypesOfPlacesForNotPetsAndThemedHotelsAndPirateHotelsAndFairyTaleHotelsAndHauntedHotelsAndHauntedMotelsOrToPutItAnotherWayMotelsAndYesWeAreStillGoingAndFamilyResortsAndPlacesNearGoatYogaAndPlacesWherePeopleHaveMusclesAndPlacesThatServeMelonBetweenTheHoursOf6And10AMAndHouseYachtsAndYachtClubsAndOtherThingsOnOrNearWaterAndDolphinMotelsInLowerSanDiegoAndAlsoYurts.com 

The announcement includes a video message from Captain Obvious impressively reciting the entire URL in one long take (with a reward for sticking around at the end): 
 
This is part of a broader campaign that just launched with six new TV commercials, all highlighting how Hotels.com lets you do you and get rewarded no matter what accommodation suits them.

View those spots below.
 
Everywhere:

Goat Yoga:

Wine Country:

Wedding:

Skiing:
 
LONG URL CREDITS
FORMAL CLIENT NAME: Hotels.com
EXECUTION TITLE: We're More Than Just Hotels (.com)
AGENCY: CP+B
CREATIVE DIRECTOR: Quinn Katherman
SR. ART DIRECTOR: Kelly Saucier
SR. COPYWRITER: Ian Hill
VP/DIRECTOR OF CONTENT PRODUCTION, BOULDER: Sloan Schroeder
INTEGRATED PRODUCER, VIDEO: Addison Born
PRODUCTION COMPANY & CITY: Black Powder Works, Los Angeles
DIRECTOR: Raul Gasteazoro
EP / MANAGING DIRECTOR: Casey Unterman
LINE PRODUCER: Abby Carpenter
DIRECTOR OF PHOTOGRAPHY: Kris Carillo
PRODUCTION DESIGNER: Natalie Groce
EDITOR: Garveaux Sibulboro
COLOR CORRECTION: Neptune Post
COLORIST: Persephanie Engal
SOUND ENGINEER: Michael Sempert
ACCOUNT DIRECTOR: Sarah Castner
CONTENT SUPERVISOR: Ilyssa Schwartz
CONTENT MANAGER: Sam Crawford
ASSOCIATE DIRECTOR, AGENCY COMMUNICATION: David Whitney
ASSOCIATE DIRECTOR, STRATEGY: Josie Goldberg
SR. PROJECT MANAGER: Courtney Dixon
CLIENT TITLE & NAME(s): Josh Belkin, Vice President, Global Brand, Mike Wolfe, Sr. Director, Global Brand Creative & Media, Katie Van, Director, North America Brand Marketing Jackson Stanley, Brand Coordinator, North America
 
TV CREDITS
FORMAL CLIENT NAME: Hotels.com
CAMPAIGN TITLE: You Do You, and Get Rewarded
AGENCY: CP+B
CREATIVE DIRECTOR: Quinn Katherman
CREATIVE DIRECTOR: Kathy Hepinstall
SR. ART DIRECTOR: Kelly Saucier
SR. COPYWRITER: Ian Hill
VP/DIRECTOR OF CONTENT PRODUCTION, BOULDER: Sloan Schroeder
INTEGRATED PRODUCER, VIDEO: Jamie Slade
PRODUCTION COMPANY & CITY: Gifted Youth, West Hollywood
DIRECTOR: Fatal Farm
EP / MANAGING DIRECTOR: Dal Wolf
EP OF PRODUCTION: Anthony Ficalora
LINE PRODUCER: Alana Mitnick
DIRECTOR OF PHOTOGRAPHY: Sal Totino
EDITORIAL COMPANY & CITY: Cabin Edit, Santa Monica
EDITOR: Randy Baublis
EDITOR: Chan Hatcher
POST PRODUCTION & CITY: A52, Santa Monica
EXECUTIVE PRODUCER, HOP: Kim Christensen
PRODUCER: Stacy Kessler-Aungst
FLAME LEAD / VFX SUPERVISOR: Jesse Monsour
VFX SUPERVISOR: Andy Barrios
MIXING/SOUND DESIGN & CITY: Lime Studios, Santa Monica
SOUND ENGINEER: Matt Miller
ACCOUNT DIRECTOR: Sarah Castner
CONTENT SUPERVISOR: Alyssa Fitterer
CONTENT MANAGER: E Hoeg
ASSOCIATE DIRECTOR, STRATEGY: Josie Goldberg
SR. PROJECT MANAGER: Courtney Dixon
CLIENT TITLE & NAME(s): Josh Belkin, Vice President, Global Brand, Mike Wolfe, Sr. Director, Global Brand Creative & Media, Katie Van, Director, North America Brand Marketing Jackson Stanley, Brand Coordinator, North America
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Category: Holiday , Travel

Genre: Comedy , Dialogue , People