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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Hort Innovation and Ikon Sydney 'Smash an Avo'

03/05/2018
Advertising Agency
Sydney, Australia
131
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Ikon's integrated team created the campaign that reminds us of all the things an avocado can improve

Ikon Sydney has launched its first campaign for Hort Innovation's Australian Avocados brand since winning the business earlier this year, following a competitive pitch.
 
The new 'Smash an Avo' campaign is part of a complete brand refresh for Australian Avocados.



avos 2 (1).jpgSays Rob Martin Murphy, ECD, Ikon Sydney: "The new Avos campaign reminds us how good avocados are and shows how they make absolutely everything Aussieavos 3 (1).jpg better... well, almost everything."
 
Says Claire Tindale-Penning, marketing manager, Hort Innovation: "Our new 'Smash an Avo' campaign is fresh, friendly and slightlyavos 4 (1).jpg cheeky. We think it has a little something that everyone can relate to. We're confident it'll help strengthen Australian Avocado's place in Aussie culture, as well as its role as part of a happy and healthy lifestyle. We're really proud to represent this beautiful fruit grown right here in Australia and we think this new work highlights just what a versatile and delicious fruit it is."
 
Says Martin Murphy: "We really enjoyed bringing 'Smash an Avo' to life. A tip of my avocado-patterned hat to Hort Innovation for backing it and, of course, to Gary John, the team at Photoplay, and Hogarth for making it happen. Also, a big thanks to Hugh the Jack Man for making himself available for the shoot at such short notice."

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