Hometown Fandom Knows No Distance in World Cup Spots for Verizon and FOX Sports
Save perhaps being in the stadium for a FIFA World Cup match, there may be no better place to experience the passion of soccer than New York City. Home to a community from nearly every country on the planet, New York offers the ability to plug into not just one or two team’s frenzy, but nearly everyone in the tournament. In a co-branded World Cup docu-series for Verizon and FOX Sports, international production company Picture Farm Production took a look at just how deep these passions run in the Five Boroughs.
The campaign, titled 'Home Turf,' celebrates New York culture through the lens of soccer and the World Cup, exploring the experience of local Latin American communities, Argentinian, Brazilian, Mexican and Colombian, through emblematic characters from each. The short films showcase how individuals from each country embrace soccer in their lives as a connection to their families and heritage.
To facilitate authentic portraits of the communities and passions that surrounds the sport and the of cultural connection it provides, Picture Farm’s executive producer Chris Bren and creative director Toddy Stewart proposed to Verizon and FOX Sports the idea of handpicking directors from each of the represented communities to capture the cultural nuances and genuine understanding of the depth of devotion. “Argentina” was directed by Buenos Aires, Argentina-native Inés Gowland and directing partner Francesca Mirabella, “Brazil” was directed by Brazilian director Gabriel Rinaldi and directing partner Ilie Mitaru, and “Mexico” was directed by Mexico City-born Daniel Uribe. “Columbia” was directed by Colombia-born directing duo Neuplot.
The project was then shepherded by Bren & Stewart and the Picture Farm production and post production teams, working closely with the directors shooting in the field, guiding the conversation, setting the commercial tone and working tirelessly on behalf of the director’s vision while production continued during the FIFA World Cup itself.
Picture Farm has a firm commitment to showcase diverse communities and values-oriented branded projects, working with Nike on projects such as their Equality and Hijab campaigns, Hyatt’s “Come Together” campaign, and on thought provoking short form branded video content for Save The Elephants and with ethical clothing company EVERYBODY.WORLD.
Full Credits
MEXICO
Client: Verizon
Agency: Fox Sports
Director: Daniel Uribe
DP: Htat Lin Htut
Producer: Lauren Bickers & Petra Ahmann
1st AC: Zachary Kertesz & Jasmine Chang
2nd AC: Jacob Mallin
Gaffer: Jon Stevens
Sound Mixer: Jeff Gaumer & Jon Flores
Production Assistant: Joseph Dimanche & Tom McCarthy
Production & Post: Picture Farm
Executive Producer: Chris Bren
Creative Director: Todd Stewart
Account Manager: Jacqueline Thompson
Production Coordinator: Lorena Alvarado & Stephanie Palumbo
Editor: Giovanni Autran
Assistant Editors: Jose Roman, Jennifer Roberts
Post Producer: Leslie Yoon
GFX: David Weinstock, Claudia Perez
Colourist: Giovanni Autran
Audio Engineer: Gilded Audio - Dan Rosato
ARGENTINA
Client: Verizon
Agency: Fox Sports
Production & Post: Picture Farm
Executive Producer: Chris Bren
Creative Director: Todd Stewart
Account Manager: Jacqueline Thompson
Production Coordinator: Lorena Alvarado
Production Coordinator: Stephanie Palumbo
Director: Ines Gowland and Francesca Mirabella
DP: Ines Gowland
Shoot Producer: Francesca Mirabella
Editor: Giovanni Autran
Assistant Editors: Jose Roman, Jennifer Roberts
Post Producer: Leslie Yoon
GFX: David Weinstock, Claudia Perez
Colouist: Giovanni Autran
Audio Engineer: Gilded Audio - Dan Rosato
2nd Camera Operator: Jake DeNicola
3rd Camera AC / DIT: Ciaran Maginn
Sound Operator: Robert Congora
BRAZIL
Client: Verizon
Agency: Fox Sports
Production & Post: Picture Farm
Executive Producer: Chris Bren
Creative Director: Todd Stewart
Account Manager: Jacqueline Thompson
Production Coordinator: Lorena Alvarado
Production Coordinator: Stephanie Palumbo
Director: Ilie Mitaru and Gabriel Rinaldi
DP: Ilie Mitaru and Gabriel Rinaldi
Shoot Producer: Petra Ahmann and Lauren Bickers
Editor: Giovanni Autran
Assistant Editors: Jose Roman, Jennifer Roberts
Post Producer: Leslie Yoon
GFX: David Weinstock, Claudia Perez
Colourist: Giovanni Autran
Audio Engineer: Gilded Audio - Dan Rosato
Sound Operator: Artem Kulakov
Production Assistant: Emrys Eller
Music By: Marcos Carnaval feat. Baby Marcelo "Sambaa" (Original Mix)
COLOMBIA
Client: Verizon
Agency: Fox Sports
Production & Post: Picture Farm
Executive Producer: Chris Bren
Creative Director: Todd Stewart
Account Manager: Jacqueline Thompson
Production Coordinator: Lorena Alvarado
Production Coordinator: Stephanie Palumbo
Director: A.F. Cortés
Executive Producer: Dre Libreros
Director of Photography: Matt Clegg
Camera Operator: Tavner Murphy
Camera Operator: Trevor Viner
Grip: Cory Beisser
Sound Engineer: Maria Alejandra Dale Figeman
Sound Mix: Felipe Quiros
Sound: Boris Krichevsky
Sound: Tobias Belliard
Production Coordinator: Andrés Rodriguez
PA: Steve Carter
PA: Santiago Reyes
DTI: Armando Figueredo
Music & Talent:
Combo Chimbita
Prince of Queens
Bass, Synths, Vocals
Niño Lento
Guitar, Vocals Dilemastronauta
Drums, Vocals: Carolina Oliveros
Vocals. Guacharaca: Combo Chimbita
‘Dame Tu Mano’ (5:44)
Abya Yala (Figure & Ground)
2017 Figure & Ground. Courtesy of the Artist.
Editor: Giovanni Autran
Assistant Editors: Jose Roman, Jennifer Roberts
Post Producer: Leslie Yoon
GFX: David Weinstock, Claudia Perez
Colorist: Giovanni Autran
Audio Engineer: Gilded Audio - Dan Rosato
