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Creative in association withGear Seven
Group745

Homegoods Creates Art Installations to Celebrate The Thrill Of Finding

29/05/2018
Advertising Agency
New York, USA
95
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Campaign by McCann New York uses 1,241 pieces to create three unique installations that look like famous places such as the iconic Manhattan skyline
Retailer HomeGoods created a series of installations across the country designed to evoke the thrill of finding that customers experience in their stores.

1,241 pieces were used to create three unique installations: Lamps re-created Manhattan’s skyline in New York. Picture frames formed a wall of stories in Austin. And mirrors lined the desert floor in the Valley of Fire, Nevada, forming a river of reflected sky. 

The experience was designed to give people a new way to interact with the HomeGoods brand while proving that you can find inspiration everywhere, especially in our stores. Because at HomeGoods, you don’t go shopping, you go finding. And that’s the fun of it. 
Credits
Brand
Agency / Creative
Production
Editorial
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