senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Holy Gronkomole! BSSP Launches New DraftKings Campaign

26/08/2016
Marketing & PR
New York, USA
87
Share
The new campaign leverages popular NFL players Rob Gronkowski of the New England Patriots alongside DeAndre Hopkins of the Houston Texans

With the start of the 2016 NFL season only weeks away, DraftKings advertising from Butler, Shine, Stern & Partners is back on air with a new campaign that leverages popular NFL players Rob Gronkowski of the New England Patriots,

DraftKings Friendly Jim from BSSP on Vimeo.

and DeAndre Hopkins of the Houston Texans.  

DraftKings Easy Chuck from BSSP on Vimeo.

The new advertising is different from last year with a focus on fan engagement via the “favourite” players and the fun of the experience. Both "Gronk" and Hopkins are popular picks for Fantasy Sports players.

The new advertising begins August 22.

Credits
Work from The Marketing Standard
WE PLAY HERE
The National Women’s Soccer League
13/03/2024
6
0
Super Bowl Ad
Metro by T-Mobile
19/01/2024
9
0
Make 'Em Look
Golden State Warriors
14/12/2023
13
0
ALL THEIR WORK