Holland & Barrett Adds FCB Inferno to UK Agency Roster

Health food retailer Holland & Barrett International has added FCB Inferno to its UK agency roster.

The majority of their spend will be placed with FCB Inferno who will support their shift to a more digital and content led approach from October 2016. RKCR/Y&R, who have provided ATL support for Holland & Barrett for the past three years as part of the ‘Good Life’ animated campaign, will continue on the roster reporting to Tim Lawrence, Director of Customer Marketing.

Holland & Barrett International also currently works with Carat Manchester (media buying), Pegasus (comms), River (publishing), SP (point of sale) and Meet & Potato (production).

The appointment of another creative agency without a formal pitch process reflects Holland & Barrett’s increased growth and commitment to Omni-channel. The 750-store strong brand recently launched a new e-commerce platform and rolled out click and collect delivery nationwide.

FCB Inferno will report to Emma Hobbs, Group Head of Brand and Marketing for Holland & Barrett International. The account will be led by Managing Partner, Nicola Starr.

Emma Hobbs, Head of Brand at Holland & Barrett International, said: “Taking Holland & Barrett to the next level means working with the best creative agencies and making the most of new channels. We’re excited to have FCB Inferno on board and look forward to bringing to life what makes the brand truly special.”

Tim Doust, Founding Partner of FCB Inferno, said: “Holland & Barrett International is at the forefront of health retail in the Europe. To support their growth, and develop the brand’s digital and content offering, was a perfect fit for FCB Inferno’s capabilities and we very much look forward to working together.”