Hmlet Appoints 72andSunny as APAC Brand Partner

Hmlet, the co-living startup, has appointed 72andSunny as its brand partner following a competitive pitch. 

Hmlet has recently raised US$40 million via their Series B funding round to accelerate growth in Asia Pacific. 

The appointment follows a number of recent new business wins for 72andSunny across APAC including Carousell, Google Thailand, and Grab, with the latest work for UOB’s ‘The Unlimited’ initiative launching last week. 

"As Hmlet scales up quickly in the region, it’s important for us to continuously push our brand further to meet and exceed our community’s expectations, now and into the future. 72andSunny brings a fresh perspective and we’re excited to be partnering up with them,” said Yoan Kamalski, CEO and co-founder, Hmlet. 

"As a modern creative company, we are particularly keen to partner modern Asian brands as they scale. Hmlet and 72andSunny share a progressive, inventive spirit, and we cannot wait to apply our strategic and creative firepower to accelerate their growth,” said Ida Siow, executive strategy director, 72andSunny Singapore.