Simon Ratigan has teamed up with Dare to shoot the Department of Health’s powerful new anti-smoking advert ‘Mutations’. It is the first ad of its kind for 8 years, and shows a blistering tumour growing from a cigarette.
Timed to target people making their New Year resolutions, the campaign kicks off with a hard-hitting TV ad highlighting the link between smoking and cellular mutation, which can lead to cancer. Simon worked alongside model makers Artem to create the hard-hitting spot, which will be on our screens until Feb.
Credits
Title: Mutation
Client: Department Of Health / Anti-Smoking

Agency: Dare
Creative Directors: Nick Bird & Lee Smith
Creatives: Sean Vrabel & Stuart Woodall
Agency Producer: Donna Baker
Production Co: HLA
Director: Simon Ratigan
Producer: Tim Daukes
Executive Producer: Mike Wells
DOP: Martin Hill
Model Makers: Artem
Editor: Owen Oppenheimer @ The Quarry

Post Production: The Mill