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High Five: Recent Faves from Publicis' Rod Henriques



Regional executive creative director of emerging markets at Publicis, Rod Henriques, takes a look at a selection of impressive campaigns from the year so far

High Five: Recent Faves from Publicis' Rod Henriques

The year has just started, and it’s already looking very promising. I’ve collected five campaigns launched in the first of weeks of January that I consider interesting and are setting the stage for the upcoming months...

Apple TV - 'Call Me'

Agency: TBWA/Media Arts Labs
Production: MJZ
Director: Tom Kuntz

After John Ham (last year) now it’s time for Timothée Chalamet ask Apple to invite him for a production. Nicely directed and fun to watch. Definitely a great way to say that Apple TV have a huge selection of Hollywood stars on their series / films without being cocky.

McDonald's - 'We Speak Late Night'

Agency: DDB Aotearoa

Brilliant execution of a funny insight. We’ve all been there.

Dog's Trust - 'A Dog Is for Life'

Agency: VCCP London
Director: Nicolas Jack Davies

Owners and their dogs they should have the best partnership through life, and this campaign explains in a such an emotional way.

Nivea - 'The Shadow Jumper'

Agency: Publicis POT
Production: Jungler
Director: Vincent Gibaud

Based on a true story, this beautiful animation portraits the struggles of a little girl dealing with a severe skin condition and how Nivea is helping her to overcome a battle with the sun.

Bud Light - 'Easy to Drink, Easy to Enjoy'

Agency: Anomaly

Flawlessly manoeuvring through a packed bar with drinks in the hands, the protagonist keeps us impressed with her beer-carrying ability, making the product feel light, fun and easy to consume. A great translation of the products RTB without saying a word.

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Publicis Dubai, Wed, 25 Jan 2023 12:30:01 GMT