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Trends and Insight in association withSynapse Virtual Production
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Here Are the Top 20 Most Viewed Super Bowl Ads On YouTube

19/01/2017
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Budweiser's 2014 'Puppy Love' spot from Anomaly tops list

Google UK has today launched a leader board of the top 20 Super Bowl ads that have been watched on YouTube. The ads, which range over the last nine years, have racked up over 440million minutes of watch time - the estimated equivalent of watching the game 1.8million times. The ranking was based on ads released between 2008 and 2016 on YouTube and were analysed based on the views in January and February of the year they were released.

Some of the key trends include:

- YouTube has allowed Super Bowl ads to go global and become a global phenomenon. Outside the U.S., Super bowl ad viewership on YouTube has grown over 25x since 2008. In 2016 the three countries outside the U.S. that watched the most ads on YouTube were Canada, the UK and Russia.

- In 2008, 25% of Super Bowl ads on YouTube were released before the game. This rose to 81% in 2016 due to a combination of more advertisers releasing their TV spots early on YouTube as well as the growing popularity of teasers.

- Iconic ads continue to thrive on YouTube long past the moment they are released.


Budweiser Super Bowl XLVIII Commercial — "Puppy Love"


Clash of Clans: Revenge (Official TV Commercial)


The Force: Volkswagen Commercial


2015 Budweiser Super Bowl Commercial “Lost Dog” | Budweiser #BestBuds


#Pokemon20: Pokémon Super Bowl 


Mtn Dew Kickstart: Puppymonkeybaby | Super Bowl Spot


Duracell: Trust Your Power - NFL's Derrick Coleman, Seattle Seahawks 2014



Bud Light Super Bowl XLIX Commercial – Real Life PacMan #UpForWhatever


#KimsDataStash | T-Mobile Commercial


BMW i3 2015 Big Game Commercial – Newfangled Idea


"Transactions" Extended Version - 2012 Acura NSX Big Game Ad #JerrysNSX


2014 Super Bowl XLVIII Ad | "Ian Up For Whatever" Full Film | Bud Light


2014 Volkswagen Game Day Commercial: Wings


McDonald's: Super Bowl XLIX Pay With Lovin'


"Wish Granted" Starring Kaley Cuoco [2013 Big Game Commercial] | 2013 Toyota RAV4


First Date – Hyundai Super Bowl Commercial | The Hyundai Genesis


Official Ram Trucks Super Bowl Commercial "Farmer"


SNICKERS® - “The Brady Bunch”


The Dog Strikes Back: 2012 Volkswagen Game Day Commercial


Volkswagen Game Day 2013 Commercial | Get In. Get Happy.



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