Henry Scholfield Directs a Fiery Flamenco for Spanish Singer Rosalía

Henry Scholfield has just released his latest piece of film mastery for the upcoming pop sensation that is Rosalía.

The Spanish singer is now getting huge recognition internationally, recording with artists such as Pharrell and J Balvin, with her most recent album garnering five nominations for the latest Latin Grammys.

Scholfield’s video for her latest single ‘Di Mi Nombre’, is a choreographic piece that describes a single sexual encounter, drawing Rosalia through the spectrum of emotions and passion of un amor brujo (a bewitched love).

In a seemingly single take, we follow Rosalía on her journey as her story unfolds through her movements as you feel the presence of her imagined lover made real in her mind's eye. We find Rosalía in the opening image as a re-imagined contemporary take of Goya’s ‘La Maja’, that he painted twice; dressed and undressed, causing controversy at the time.

Rosalía’s emotions lead us through four acts (the Passion, the Fear, the Pact and the Fire), from fantasy, to doubt, to lust... embodying the path of acceptance to a lustful interlude.

Scholfield says: “I’d heard Rosalía’s music back in January. I was enamoured by the raw, soulfulness of it and when we met it made sense. She’s got a kind of deep river of emotion that runs through her, so for us it was just a case of finding the way to dip into it and translate it to screen.”