Heineken Appoints Kingsday as Global Digital Agency for Affligem Brand

Heineken has appointed Amsterdam-based Kingsday to be its global digital communications partner for the Affligem brand. 

Sarah Maddock, Global Brand Director for Affligem, says: “Using the original recipes, Affligem has been crafting exceptional beers for nearly a thousand years. Authenticity is increasingly important to consumers, which means we have a golden opportunity to use our past as a way to grow the brand in existing and new markets around the world. Kingsday will be tasked with translating the richness of the Affligem story into ideas for the digital world.”

Sander Volten, Managing Director, Kingsday said: “Speciality beers are becoming more popular by the day and are driving significant growth in the beer industry. In such a dynamic market, we’re proud to be working with Affligem to help the brand grow and make it an example for the category.”