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Hefty Cups' #PartyHardMoms Get #Cray for the Holidays

Havas Worldwide, 9 months, 3 weeks ago

Havas WW Chicago gets 'ridonk' with spots directed by Antonio Santos & Phil Pinto

Hefty Cups' #PartyHardMoms Get #Cray for the Holidays

Hefty’s #PartyHardMoms are back to ring in the holiday season with their Ultimate Crack Resistant Party Cups. Following last Fall’s #Saturbaes tailgating-themed spot, Havas Worldwide Chicago’s latest online video for Hefty, “Biffles” (a slang term for Best Friends For Life), is centered around the holiday season. The spot features a mum sitting at a table wrapping presents while reminiscing about how she and her “biffles” got ridonk at last night's ugly sweater party. From talking like an old sea captain to her bestie posting up under the mistletoe all night long, this Party Hard Mum is hanging pretty hard today. 

The holiday season is a popular party time for the brand’s target audience, whether they are getting together with friends or throwing festive themed parties at home, so Hefty anchored the creative in a seasonally relevant time period when mums gather together to party. This is the second video for Season two of the #PartyHardMoms campaign.


Creative Agency

Chief Creative Officer: Jason Peterson

Creative Director: Shelby Georgis

Copywriter: Matt Bush, Ellie Brzezenski

Art Director: Carolyn Tubekis

Head of TV / Production: Dave Evans

Group Account Director: Lisa Evia

Group Creative Director: Ecole Weinstein

Executive Producer: Brigette Whisnant

Producer: Jordan Sider

Creative Agency: Havas Worldwide Chicago

Account Executive: Caitlin Kennedy

Media Agency

Media Agency: Havas Media

Planner: Briggs Horn

Account Director: Bethany Whipple, Liz Gaydos

Assistant: Lauren Tamm

Director: Liz Brock

Group Account Director: Vanessa Watts

Media Supervisor: Jenny Lazaroff

Music and Sound

Music Production: Jason Bowld and Colin Duran @ Audio Network

Sound Engineer: CRC, Mark Ruff

Offline

Edit Company: Kelsey Moher

Post Production / VFX

CG: Jon Gallo @ Feral Motion Design

Colourist: Elliot Rudmann @ NOLO Digital

Executive Producer: Lauren Shawe

Post Production House: Studio 6 Chicago

Producer: Jordan Sider

Production Company

Director: Antonio Santos, Phil Pinto

DOP: Sam Wootton

Producer: Kris Rey-Talley, John Condne

Production Company: One Thousand Percent

Category: Home appliances , White goods

Genre: Comedy