Havas Media Ortega Tops RECMA Survey for the Fourth Time in a Row
Havas Media Ortega has just been hailed as the number one media agency in the Philippines by RECMA (Research Company Evaluating the Media Agency Industry) for the fourth time in a row.
RECMA uses two performance indicators as the basis to measure a media agency business: Vitality and Structure. RECMA released the findings from their June 2016 qualitative evaluation, with HVMO ranking number one in Vitality and number two in Structure. Vitality is determined by competitive pitches and momentum, which includes new business activity and wins, awards, and changes in top management.
Since 2013, HVMO has consistently excelled on the RECMA survey. This year, HVMO scored 59% in Overall Activity Growth year-on-year.
Structure, meanwhile, is measured by the variety of media and services offered along with client profile. The agency also ranked a 45% in non-traditional activity, showing strength in digital and double diversified services, and also ranks highest in offering diversified services.
RECMA is the only independent company to publish a wide range of media agency notation reports on a global scale. RECMA’s Qualitative Evaluation collects and analyzes data from more than 662 agencies through 43 countries.
HVMO garnered a total number of 19 points across RECMA’s 17 performance indicators across both Vitality and Structure. Across all categories, HVMO received a ranking of “High Profile”.
Havas Media Ortega gained an additional point from the previous evaluation cycle. It is now a clear 6 points ahead of its next media agency competitor.
Of this commendable feat, HVMO CEO Jos Ortega says: “When we opened our doors 4.5 years ago, my partners, Hermie de Leon and Tony Sarmiento, and I committed to invent or create one new product, service or innovation every year for the staff, clients or community. These RECMA results assure us that we are on track.“
For her part, Hermie de Leon, Managing Partner and head of media business, says: “Driven by our mantra of `Stories. Experiences. Meaning.’ these results inspire us to continue our investments in our people and culture, building new products and further strengthening our client relationships.”