Havas Media Group's JUMP Completes Senior Line Up Hires

Tom Dunn, Kelly Brown, Nick Wright, Daniella Murphy, Terri Squibb, Kevin Morosky 

Havas Media Group’s content and partnerships hub, has further bolstered its offering and completed its senior line-up with the appointment of We Are Social’s Kevin Morosky and Tom Dunn as creative directors, and Wavemaker’s Daniella Murphy as strategy director, as it seeks to make the shift from an internal offering to a go-to-market agency brand in its own right.

The hires follow a successful first year for JUMP, which has seen it creating flagship content for brands such as O2, Royal Mail and the Open University.

Kevin and Tom previously spent two years as senior creatives at We Are Social, working across a large range of clients including Samsung Europe, Audi, Vodafone, Adidas and First Direct. Their ‘Can Own an Audi’ Snapchat work was Audi’s first ever Snapchat-led campaign, earning 3 million plays of its national lens in 24 hours.  

Prior to joining We Are Social, the pair held roles at advertising agency Donor and digital marketing agency Cheil.

Kevin is also a co-founder of POCC (People of Culture Collective), a creative network of more than 500+ BAME creatives working to deliver true diversity in the industry. His photographic show ‘Chocolate and Wood‘, which looked at technology’s influence on race, was exhibited at Tate Modern in 2019.

Alongside his day job, Tom is a writer whose work has been featured in Little White Lies and the HIM + HIS men’s mental health anthology. His first comic book story will be published in October 2020.

Daniella joins JUMP from Wavemaker, where she was creative lead across a range of accounts. Most recently she has created a youth project to combat serious violence for the Mayor of London, developed a campaign for Public Health England to get a record number of women going for cervical screenings, and had her work for Screwfix recognised at Channel 4’s Diversity Awards. In 2018 she was listed as one of Media Week’s 30 Under 30. Other experience at Wavemaker includes TfL, Vodafone, Hawaiian Tropic, Henkel and involvement in several new business wins.

Prior to joining Wavemaker, Daniella held creative roles at OMD UK and a number of advertising agencies. At OMD she worked across Channel 4 (including the Cannes Lions-winning Paralympics campaign), Hasbro, Disney, PepsiCo and Carlsberg. She trained as a copywriter at the School of Communication Arts after a stint in journalism.

The hires complete JUMP’s senior line-up, which also includes Kelly Brown, project and operations director, and Terri Squibb, client partner.

Kevin, Tom and Daniella will all report to Nick Wright, managing director, JUMP.

Nick Wright, managing director, JUMP, part of Havas Media Group, said: “The demand for original content has never been greater, and JUMP’s media-first content offering has really resonated with clients across Havas Media Group and beyond. As we make the shift from an internal offering to a ‘go-to-market’ agency, it’s essential that we stay ahead of the curve when it comes to finding the right talent.

“We see JUMP as a home for creative misfits, thinkers and doers who don’t confirm to traditional advertising notions. Kevin, Tom and Dani fit this brief to the letter. They’re antagonists by nature, but pragmatists in execution, which makes them a powerful weapon in media.”

Kevin Morosky, new creative director, JUMP, commented: “I think the existing industry model is tired and broken, using traditions and practices that were created from a very pale male stale POV. Thankfully, the world is slowly starting to move away from such a one-track-minded outlook. If this industry and type of service is to survive it needs to evolve and change. JUMP represents this exciting future, and I can’t wait to see how we’ll shake things up.”

Tom Dunn, new creative director, JUMP, added: “Despite being backed by one of the world’s biggest networks, there’s a strong start-up energy to JUMP. We’ve never been afraid to roll our sleeves up and get stuck in, and there’s an amazing opportunity here to help build something new in the industry.”

Daniella Murphy, new strategy director, JUMP, said: “I’m excited to take on this role, which offers the opportunity to bridge creative and broader content strategy. JUMP has a great roster of clients and, most of all, great people. The agency’s ambition and energy are extremely infectious, and I can’t wait to see what we can all make together.”